Google Ads Marketing Manager

Role Overview

We are looking for an experienced Google Ads Marketing Manager to own and scale our paid search function in-house. You will manage the full lifecycle of Google Ads campaigns, from strategy through execution, optimization, and reporting, to drive patient acquisition across our telehealth front door and new product lines. Google is our demand-capture layer: it converts intent that our social, creator, and video channels create, so you will work closely with our digital agency on the broader mix and partner with the data team to keep measurement honest. You will be Edens primary owner of Google performance.

Key Responsibilities

Campaign Strategy & Management

• Own and manage end-to-end Google Ads campaigns across Search, Display, Performance Max, YouTube, and Demand Gen campaign types.
• Define and execute a paid search strategy aligned to Edens patient acquisition goals and new-category launches (HRT, TRT, peptides, labs).
• Manage campaign budgets, pacing, and allocation to maximize Ireturn against nCAC and payback targets, not platform-reported ROAS alone, across all active campaigns.
• Coordinate with Edens digital agency on demand-creation channels (social, creator, video) while owning Google in-house, with clear briefs, KPIs, and performance expectations.

Compliance & Ad Policy

• Navigate Googles healthcare and pharmacy advertising policies, including pharmacy certification requirements (such as LegitScript), restrictions on prescription and telehealth promotion, and added sensitivity around compounded medications and peptides.
• Own the disapproval and appeal process and keep campaigns live without policy violations.
• Work with legal and compliance to clear claims and landing pages before spend goes live.

Optimization & Performance

• Drive continuous performance improvements across CTR, conversion rate, CPA, ROAS, and nCAC/payback through structured testing and optimization cycles.
• Lead A/B testing programs for ad copy, landing pages, audience segments, and bidding strategies.
• Conduct thorough keyword research, manage negative keyword lists, and refine match types to minimize wasted spend.
• Implement and manage Smart Bidding, audience signals, and automated rules at scale.

Analytics & Reporting

• Own paid search reporting: build and maintain dashboards tracking impressions, clicks, conversions, CAC, payback, and contribution margin.
• Deliver weekly and monthly performance reports with actionable insights and recommendations to marketing leadership.
• Manage Google Ads integration with GA4, Segment, BigQuery, and Customer.io, partnering with the data team on warehouse-based attribution, to ensure accurateCAC measurement.
• Account for Edens roughly 7-day order-to-payment lag and the gap between platform-reported and finance-confirmed conversions. Do not optimize to same-day CAC.
• Conduct competitive landscape analysis to benchmark Edens paid search presence and identify market opportunities, and validate branded-search demand against real intent rather than treating SERP-visibility spikes as new demand.

Cross-functional Collaboration

• Partner with content, design, and brand teams to develop high-converting ad creative and landing page experiences.
• Align paid acquisition strategy with Growth and lifecycle marketing to create cohesive full-funnel customer journeys.
• Work closely withClinical Ops and Pharmacy teams to ensure messaging consistency and surface feedback from paid channels.
• Partner with the data/MarTech team to maintain robust tracking infrastructure (GTM, conversion events, attribution). Tracking is currently fragile, including conversion tracking and click-ID retention, so stabilizing it is part of the job.

Channel Growth & Innovation

• Identify and test adjacent Google channels (YouTube, Demand Gen) to expand paid media reach.
• Bring innovation to the team by piloting new Google Ads features, betas, and AI-driven capabilities.
• Stay current on digital health marketing trends, privacy changes, and paid search best practices.

Requirements

• 8+ years of hands-on Google Ads management experience, including direct ownership of budgets of -figure monthly spend.
• Demonstrated experience managing or coordinating with agencies, contractors, or junior marketers.
• Deep platform expertise across Google Ads: Search, Display, Performance Max, YouTube, and conversion tracking.
• Strong proficiency in Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Solid command of keyword research tools (Google Keyword Planner, SEMrush, Ahrefs, or similar).
• Proven ability to improve key performance metrics (CPA, ROAS, CTR, CVR) through structured testing, and to hold nCAC and payback in a long-lag, imperfect-attribution environment.
• .Direct-to-consumer performance marketing, including comfort operating with long purchase-to-payment lags and imperfect attribution.
• Experience advertising in regulated or healthcare categories and navigating Googles healthcare and pharmacy ad policies.
• Operates without flying blind when measurement is broken: stabilizes conversion tracking, protects click-ID/GCLID retention, and refuses to scale spend into bad data.
• AI-native: uses modern tooling to automate analysis, move faster, and self-serve data.
• Analytical mindset with comfort in data, dashboards, and translating performance metrics into business insights.
• Excellent communication skills, able to clearly present results and recommendations to leadership.
• Google Ads certification a plus); Google Analytics certification (preferred).

Nice to Have

• Experience in digital health, DTC wellness, pharmacy, or other regulated consumer industries.
• Familiarity with warehouse-based analytics (Segment, BigQuery, GA4) and lifecycle tooling (Customer.io).
• Experience managing multi-channel paid media programs including TikTok alongside Google.
• Knowledge of SEO and organic search to align paid and unpaid strategies.
• Experience building or scaling a paid search function from scratch in a startup or high-growth environment.

About Softobiz Technologies

Softobiz Technologies is a technology and product services company headquartered in India, operating Global Capability Centers (GCCs) for leading international clients across healthcare, fintech, and enterprise software. Our GCC model enables world-class talent in India to work directly within the product and engineering teams of our global partners, contributing meaningfully to product strategy, growth, and operations

Innovation begins with like-minded people aiming to transform the world together. At Softobiz, we invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. With a team of 400+ technology enthusiasts, we have been trusted by leading enterprises around the globe for over 18+ years.

At Softobiz, we foster a culture of equality, learning, collaboration, and creative freedom, empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI, machine learning, and product development.

Why Should You Join Softobiz

- Work with technical craftsmen who are pioneers in the latest technologies.

• Access training sessions and skill-enhancement courses for personal and professional growth.
• Be rewarded for exceptional performance and celebrate success through engaging parties.
• Experience a culture that embraces diversity and creates an inclusive environment for all employees.

Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, sex, age, disability, or marital status.