Senior Finance Manager - SOLARA

SOLARA is a fast-growing D2C home & kitchen products brand selling premium drinkware, cookware, and small kitchen appliances. We operate across 10+ channels including Amazon, Flipkart, Shopify D2C, and quick commerce platforms (Blinkit, Zepto, Swiggy Instamart).

Were looking for a Senior Finance Manager to own financial operations, compliance, and business partnering as we scale. Youll work directly with the CEO and leadership team to drive profitability, cash flow optimization, and build finance infrastructure for a fast growing start up.

1. Financial Operations & Reporting

• Own monthly MIS, P&L by channel, and contribution margin analysis (CM1, CM2, CM3)
• Build and maintain channel-wise profitability dashboards
• Drive weekly/monthly business reviews with actionable insights
• Manage cash flow forecasting and working capital optimization

2. GST & Compliance

• End-to-end GST compliance across multiple states and warehouses
• Handle GST audits, reconciliations (GSTR-2A/2B vs books)
• Manage e-way bills, LUT for exports, and input credit optimization
• Ensure TDS/TCS compliance for marketplace transactions
• Coordinate with external auditors and consultants

3. Marketplace & D2C Finance

• Reconcile marketplace payments (Amazon VC, Flipkart, quick commerce)
• Track and recover deductions, chargebacks, and disputes
• Manage payment terms optimization across channels
• Own return economics and inventory write-off analysis

4. Business Partnering

• Support pricing decisions with margin analysis
• Evaluate new channel/SKU launches with financial models
• Partner with supply chain on inventory planning and GMROI
• Provide data-driven insights for strategic decisions

5. Systems & Process Building

• Drive ERP implementation (SAP B1 / similar)
• Integrate finance systems with EasyEcom/marketplace data
• Build automated reporting and reduce manual reconciliations
• Document SOPs and strengthen internal controls

Must Have:

• CA with 5-8 years post-qualification experience
• 2+ years in D2C / e-commerce / consumer brands
• Strong hands-on experience with GST compliance (multi-state)
• Proficiency in Tally, Excel (advanced), and data analysis
• Experience with marketplace reconciliations (Amazon/Flipkart)

Good to Have:

• ERP implementation experience (SAP B1 / Oracle NetSuite)
• Experience with quick commerce finance operations
• Working knowledge of inventory accounting and costing
• Exposure to fundraising / investor reporting

Mindset:

• Ownership mentality - you see a problem, you fix it
• Comfortable with ambiguity in a fast-scaling environment
• Data-driven decision maker
• Strong communication - can explain finance to non-finance teams

• Direct access to CEO and leadership team
• Opportunity to build finance function from ground up
• High-growth environment (scaling 2-3x in next 2 years)
• Competitive compensation + ESOPs
• Work on interesting problems: multi-channel P&L, working capital optimization, category economics