Posted: 3 weeks ago
8-15 years
Bareilly, India
Business Development / Sales
work from office
Full Time
Closes 22 Dec 2026
Posted: 3 weeks ago
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Job Description
Business Development Manager
Are you someone who can drive onground growth initiatives, bridge strategy with execution, and lead teams to build strong market presence? As a Business Development Manager, you will own BTL activities and onfield marketing initiatives while identifying new business opportunities, building local partnerships, and managing a high-performing team. If you are result-driven, hands-on, and enjoy working in a fast-paced, target-oriented environment, let’s meet.
Your responsibilities:
• Perform onground market research to identify new business opportunities, catchment areas, and prospective customers
• Plan, execute, and optimize BTL marketing activities such as roadshows, society activations, kiosks, events, referrals, and local partnerships
• Create and implement business development strategies based on local demographics, market trends, competition analysis, and customer behavior
• Lead and manage onfield marketing and business development teams to achieve lead generation and revenue targets
• Oversee daily onground activities, ensure productivity, discipline, and performance tracking of the team
• Build strong relationships with customers, channel partners, RWAs, brokers, and other local stakeholders to drive sustained business opportunities
• Coordinate closely with Marketing and Sales teams to ensure seamless lead handover and conversion
• Train, mentor, and guide team members on pitch delivery, objection handling, customer engagement, and closure techniques
• Monitor lead quality, conversion ratios, and campaign effectiveness to improve ROI of BTL initiatives
• Present market insights, performance reports, and actionable recommendations to senior stakeholders
• Ensure proper branding, visibility, and compliance across all on-field marketing activities
• Manage budgets and vendor coordination for BTL campaigns and on-ground activations
• Participate in reviews, planning meetings, training sessions, and field audits to improve execution excellence
• Maintain and update customer and lead data in CRM systems
• Prepare regular MIS reports on business development activities, team performance, and revenue contribution
Skill sets / Experience we require:
• 6–9 years of relevant experience in Business Development, BTL marketing, on-field sales, or growth roles
• Proven experience in managing and scaling on-ground teams
• Strong leadership, people management, and coaching skills
• Excellent verbal and written communication skills
• Hands-on experience in executing BTL campaigns and local marketing initiatives
• Strong understanding of sales funnels, lead conversion metrics, and ROI measurement
• Ability to analyze market data and translate insights into actionable strategies
• Proficiency in MS Office (Excel, PowerPoint, Word)
• Familiarity or hands-on experience with CRM tools is an added advantage
• Willingness to be on the field and lead from the front
Pedigree:
• Bachelor’s degree in Engineering (any discipline)
• Master’s in Business Management / Marketing / Sales or related field
Skills
BTL ActivationTeam HandlingB2C SalesSalesCoordinationTime ManagementMarketingSales StrategyExcelComplianceMarket ResearchCRMLead GenerationBusiness DevelopmentCommunicationIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
SolarSquare is one of India's leading rooftop solar energy companies, making solar adoption simple, affordable, and transparent for residential and commercial spaces.
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