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Job Description
- Key Responsibilities
- ● Write high-conversion Hindi copy across formats: print, outdoor, digital, and CRM (WhatsApp, SMS, etc.)
- ● Craft sharp headlines, hooks, and CTAs that grab attention in seconds
- ● Translate campaign ideas into culturally relevant Hindi—not literal translations
- ● Adapt tone seamlessly: witty, emotional, direct, or salesy—depending on the brief
- ● Collaborate with designers and marketers to ship campaigns fast
- ● Continuously iterate based on performance data and feedback
- ● Maintain a strong, consistent Hindi brand voice across touchpoints
- ● Bring ideas to the table—not just execution
- Requirements
- ● You think in Hindi and write naturally across formats (pure Hindi + Hinglish)
- ● Proven experience writing across formats—newspaper ads, billboards, digital and short-form
- ● Ability to interpret data and performance metrics to inform copy decisions
- ● Strong instinct for what works in mass + digital communication
- ● Ability to simplify, punch up, and make copy memorable
- ● Comfortable working in a fast-paced, high-ownership startup environment
- ● Obsessive about clarity, brevity, and impactGood to Have
- ● Experience in a high-growth startup
- ● Understanding of performance marketing and conversion-driven copy
- ● Exposure to WhatsApp or vernacular-first communication
- What We Offer
- ● Opportunity to shape consumer narratives in one of Indias fastest-growing sectors.
- ● A mission-driven environment combining creativity with measurable business impact.
- ● Exposure to cutting-edge digital marketing and lead generation strategies.
- ● Collaborative, growth-focused culture with room for innovation.
- About SolarSquare
- SolarSquare is Indias most trusted and fastest growing residential solar company.
- We bring trust, transparency, financing and best-in-class after sales service to every
- home owner looking to go solar. Our aim is to become Indias #1 rooftop solar brand
- and empower 100k homes to go solar.
- Location: Bangalore
- Experience Required: 4-6 Years
Skills
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