Trade Marketing Executive

Role & responsibilities

• Support execution of trade marketing plans across retail channel
• Coordinate in-store visibility activities including POS materials, displays, and merchandising
• Assist in the development and monitoring of Sales & Below-The-Line (BTL) plans in a timely manner.
• Ensure timely deployment of promotional materials in line with brand guidelines
• Assist in planning and implementing trade promotions and seasonal campaigns
• Track promotional performance and provide post-campaign analysis
• Coordinate product sampling and trade events where required
• Support sales teams with sell-in tools, presentations, and product information
• Help monitor distribution, pricing, and shelf placement
• Prepare regular reports on trade activities, spend, and performance
• Identify execution gaps and recommend improvements
• Manage vendor relationships, including identifying new vendors, negotiating terms, ensuring timely vendor payments, and handling general vendor management activities

Skills & Competencies

• Strong coordination and execution skills
• Good analytical and reporting ability
• Excellent communication and interpersonal skills
• Attention to detail and ability to manage multiple tasks
• Proficient in basic data analysis
• Willingness to travel within assigned markets as needed
• Strong PowerPoint and presentation skills