Digital Marketing Executive – Lead Generation

What role you will play in team: You will be a key player in driving qualified leads for our business through effective digital marketing strategies.

What you will do: Develop and execute lead generation campaigns across various digital channels, focusing on improving conversion rates and increasing qualified leads.

Key responsibility:

• Develop and implement lead generation campaigns across digital channels (SEO, SEM, social media, email marketing).
• Create and optimize landing pages and forms for lead capture.
• Analyze campaign performance and identify areas for improvement.
• Utilize lead nurturing techniques to convert leads into customers.

• Track and report on key lead generation metrics.
• Collaborate with the sales team to ensure effective lead handover.

Required Qualification and Skills:

• Bachelor's degree in marketing or a related field.
• 0-1 year of experience in digital marketing, with a focus on lead generation.
• Understanding of lead nurturing and sales funnels.
• Experience with CRM software (e.g., Salesforce, HubSpot).
• Excellent analytical and communication skills.

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Benefits Included:

• Competitive salary and benefits package.
• Opportunities for professional growth and development.
• A supportive and collaborative work environment.
• Health insurance.
• Paid time off.

A Day in the Life: A typical day will focus on creating and managing lead generation campaigns, analyzing data to optimize results, and collaborating with the sales team to achieve business goals.