Email Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
3-5 years
Kolkata
Digital Marketing/Marketing
Work From Office
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Job Description

What role you will play in team: You will lead and manage all aspects of our email marketing campaigns.

What you will do: You will develop email strategies, create email content, manage email lists, and analyze campaign performance.

Key responsibility:

  • Develop and implement email marketing strategies aligned with business goals.
  • Create engaging and effective email content that drives conversions.
  • Manage email lists, ensuring data accuracy and compliance with regulations.
  • Segment email lists based on customer demographics and behavior.
  • Analyze email marketing performance metrics and provide data-driven recommendations for improvement.
  • Use email marketing automation tools to streamline processes.
  • Stay up-to-date on email marketing best practices and regulations.

Required Qualification and Skills:

  • Bachelor's degree in Marketing or a related field.
  • 3+ years of experience in email marketing.
  • Strong understanding of email marketing best practices and regulations.
  • Proficiency in email marketing automation tools (e.g., Mailchimp, Constant Contact).
  • Excellent writing and editing skills.
  • Strong analytical skills.

Benefits Included:

  • Competitive salary and benefits package.
  • Opportunities for career growth and advancement.
  • Work in a dynamic and fast-paced environment.
  • Opportunity to work with a variety of clients and industries.

A Day in the Life: Your day will involve creating email campaigns, analyzing campaign performance, segmenting email lists, and collaborating with other marketing team members.

Skills

Email MarketingEmail Marketing AutomationEmail List ManagementData AnalysisCommunication

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