Lead Generation Specialist

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
2-4 years
Kolkata
Digital Marketing/Marketing
Work From Office
Full Time
Upto ₹0 - ₹0

Posted: 1 year ago
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Job Description

What role you will play in team: You will be responsible for identifying and qualifying leads for our sales team.

What you will do: Develop and execute lead generation strategies using various channels.

Key responsibility:

  • Develop and implement lead generation strategies across various channels (e.g., social media, email marketing, content marketing).
  • Identify and qualify leads using various criteria.
  • Build and maintain a database of qualified leads.
  • Track and analyze lead generation performance and identify areas for improvement.
  • Collaborate with the sales team to ensure a smooth handoff of leads.
  • Stay updated on industry trends and best practices in lead generation.

Required Qualification and Skills:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-4 years of experience in lead generation.
  • Strong understanding of lead generation principles and best practices.
  • Experience using CRM software.
  • Excellent communication, interpersonal and analytical skills.

Benefits Included:

  • Competitive salary and benefits.
  • Opportunities for professional development and career advancement.
  • Collaborative and supportive work environment.

A Day in the Life: A day involves strategizing lead generation campaigns, identifying and qualifying leads, updating CRM systems, and collaborating with the sales team.

Skills

Lead GenerationCRMSalesMarketingCommunication

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