Brand Manager - Marine & Protective & ICO Segments - Industrial/Coatings/Chemicals/Performance Materials

• Execute marketing strategy for Marine & Protective & ICO segments, focused on where to play and how to win in India
• Lead end-to-end NPD (New Product Development) in collaboration with Sales, R&D, and key stakeholders
• Drive brand positioning, campaign execution, and channel activation - digital, trade shows, key visuals, and more
• Translate business unit vision into actionable strategies, budgets, and KPIs
• Own pricing analysis and margin delivery
• Build structured, insight-led value propositions through deep customer and competitor research
• Interface with sales teams to scale winning concepts and ensure alignment on messaging and positioning
• Deliver monthly Marketing PMR and track performance rigorously

Solid experience in B2B or industrial marketing - coatings, chemicals, or performance materials is a strong advantage

• Proven ability to manage NPD pipelines and work cross-functionally with R&D and Sales
• Strong brand management and campaign execution skills across multiple channels
• A commercial mindset - comfortable with pricing, margins, and financial targets
• Excellent stakeholder management in a matrixed organisation
• Sharp analytical skills with the ability to turn market insights into winning propositions