Lead Commercial Marketing

Lead – Marketing, Commercial

Location: Mumbai| Function: Commercial | Reports to: Head - Commercial

Purpose

SPN is looking for an experienced Lead - Marketing who has strong domain expertise in marketing procurement who will own, drive, manage and execute delivery of strategic commercial and procurement programs and activities that advance SPNs business, brand, policy, and cost goals & objectives. The person will be responsible for managing external & internal stakeholders expectations & relations.

Education

• Postgraduate/ MBA

Experience

• 12-15 years of experience in in a commercial role for Commercial management of marketing contracts

Key Responsibilities

• Commercial negotiations on marketing, facility & infrastructure spends including Talent, Tech, Equipment, Agencies etc.
• Setting up models for central network set ups for Admin & HR related spends
• Evaluating & developing future tech., AI applicability across businesses, & sports with our CTO
• Collaborate with the Regional South business to build this vertical
• Work closely with the marketing teams on all commercial, sourcing and procurement matters
• Provide strategic counsel and commercial expertise to the business & be accountable for sound commercial decisions across the network.
• Develop SPNs commercial strategy consistent with the overall strategic direction of the organization.
• Know and analyze market trends to identify opportunities that can optimize commercial decisions.
• Propose creative commercial solutions to contribute to the bottom-line
• Develop and manage annual commercial budget pertaining to marketing and other costs.
• Ensure adherence to SOPs & other compliances as per SPNs policies & practices.

Critical Competencies

Behavioural Competencies

• Creativity & Innovation
• Strong Communication Skills
• Strong leadership skills & team management experience
• Stakeholder Management
• High Ownership & Execution Excellence
• Operate with the highest level of integrity, honesty and transparency and represent the SPN brand appropriately to external stakeholders.

Technical Competencies

• Strong understanding of media and broadcast production ecosystems
• Strong negotiation skills and understanding of marketing contracts
• Budget Management
• Project management and multi-vendor coordination

Why join us

Sony Pictures Networks is home to some of Indias leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, SONY TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few!

• Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally led content powerhouse.
• Our independent production venture- Studio Next-- has already made its mark with original content and IPs for TV and Digital Media.
• But our quest to Go Beyond doesnt end there. Neither does our search to find people who can take us there.

We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy. We strive to remain an Employer of Choice and have been recognized as:

• Indias Best Companies to Work For 2021 by the Great Place to Workregistered Institute
• 100 Best Companies for Women in India by AVTAR & Seramount for 6 years in a row - UN Women Empowerment Principles Award 2022 for Gender Responsive Marketplace and Community Engagement & Partnership
• ET Human Capital Awards 2023 for Excellence in HR Business Partnership & Team Building Engagement
• ET Future Skills Awards 2022 for Best Learning Culture in an Organization and Best D&I Learning Initiative.

The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!