Senior Marketing Manager

Senior Manager - Marketing, Tamil ( new initiative)

Location: Chennai| Function: Marketing | Reports to: Head – Marketing, Regional

Purpose

The position is responsible for leading marketing strategy, brand-building, and consumer-centric initiatives, aiming to drive market share growth, GRP and revenue targets, and strengthen audience engagement. We are looking for a strategic leader who can balance creative, consumer-centric initiatives with revenue targets and cross-channel priorities, while fostering strong collaboration across Programming, OAP, Sales, Distribution, and external partners. The ideal candidate will hold high accountability for strategic campaigns, high-profile launches, and measurable business outcomes.

Key Responsibilities

1. Brand Saliency & Consumer Engagement

• Plan and execute activities to maintain and enhance brand saliency and hygiene.

• Drive consumer and trade campaigns via social, email, and other channels.

• Support Sales and Distribution initiatives to impr