Brand Partnerships Manager

Department: Brand & Partnerships

Reports to: Senior Business Development Manager

Location: Mumbai (On-site)

About the Role

Sorta Famous is looking for a Brand Partnerships Manager to support brand outreach, onboarding, and relationship management. This is an execution-focused, entry-to-mid level role ideal for someone early in their BD/partnerships career who wants to build a foundation in agency client acquisition, sponsorship coordination, and brand relationship management.

Key Responsibilities

• Identify and research potential brand prospects across categories for outreach
• Support the Senior Business Development Manager in preparing pitch decks, proposals, and outreach materials
• Conduct initial outreach and follow-ups with prospective brands via email, LinkedIn, and calls
• Coordinate meeting scheduling and maintain organized records of brand conversations and pipeline status
• Assist in onboarding new brand partners, collecting documentation, coordinating kickoff calls, and ensuring smooth handover to servicing teams
• Maintain and update the brand partnership tracker/CRM with accurate, current pipeline data
• Support in drafting basic partnership terms and coordinating with internal teams for contract finalization
• Track industry news, brand marketing budgets, and competitor activity to flag potential leads
• Assist with logistics for brand meetings, events, and networking opportunities
• Provide administrative and coordination support to the Brand Manager on ongoing partnership accounts

Requirements

• 2-3 years of experience in brand partnerships, client servicing, or brand coordination (agency exposure preferred but not mandatory)
• Strong written and verbal communication skills
• Highly organized with good attention to detail and follow-through
• Comfortable with outreach and cold communication (email, LinkedIn, calls)
• Basic understanding of PR, social media, or marketing agency operations is a plus
• Proficiency in Excel/Google Sheets and comfortable learning CRM/tracking tools
• Self-starter attitude with willingness to learn the full partnership lifecycle

Key Result Areas

• Number of qualified leads/prospects sourced per month
• Outreach response rate and meetings scheduled
• Accuracy and timeliness of pipeline tracking
• Support quality in onboarding (smooth handovers, complete documentation)