Business Development Executive

Company Description

Sorta Famous is a PR and communications agency that helps brands be seen, heard, and remembered for the right reasons. In a crowded media environment, the team focuses on clarifying brand stories, reaching the right audiences, and building lasting reputations. Services span media strategy, brand positioning, crisis communications, and storytelling, all delivered through a strategic and results-driven approach. Guided by a philosophy of asking better questions, communicating clearly, and showing up consistently, Sorta Famous prioritizes meaningful, ego-free influence. The agency partners with clients to create communications that reflect clarity, confidence, and impact.

Role Description

This is a full-time, on-site Business Development Executive role based in Mumbai. The Business Development Executive will identify and pursue new business opportunities, build and manage a pipeline of prospective clients, and support the agencys growth goals. Day-to-day responsibilities include lead generation, researching potential markets, reaching out to prospects, and conducting presentations or pitches. The role involves collaborating closely with the account management and communications teams to understand client needs, prepare proposals, and maintain strong, long-term relationships. The Business Development Executive will also track performance metrics, report on sales activities, and contribute ideas to improve business development strategies.

Qualifications

• Candidates should possess skills in New Business Development and Business growth, including identifying opportunities and closing deals.
• Candidates should possess Lead Generation and prospecting skills, including research, outreach, and pipeline management.
• Candidates should possess strong Communication skills, including presentation, negotiation, and relationship-building abilities.
• Candidates should possess Account Management skills, including client servicing, retention, and cross-selling or upselling.
• Relevant experience in PR, communications, media, or marketing services sales is beneficial.
• Ability to work on-site in Mumbai, manage multiple priorities, and collaborate effectively with cross-functional teams.
• Bachelors degree in Business, Marketing, Communications, or a related field, or equivalent practical experience.
• Comfort using CRM tools, productivity software, and basic data analysis to track and improve sales performance.