Business Development Executive

Position Title: Business Development Executive

Department: Business Development

Reports To: Senior BD Manager

Location: Andheri West, Mumbai

Employment Type: Full-Time

About Sorta Famous

Sorta Famous is a PR, social media, and influencer marketing agency based in Mumbai, working across brand communications, digital strategy, and talent partnerships.

Role Overview

The Business Development Executive will be responsible for identifying, pursuing, and converting new business opportunities for the agency. This role requires prior experience working within a PR, social media, or marketing agency environment, with a clear understanding of agency service offerings, client acquisition cycles, and proposal development.

Key Responsibilities

• Identify and generate new business leads through research, networking, cold outreach, and referrals.
• Qualify inbound and outbound leads and maintain an updated pipeline in the call/lead tracker.
• Schedule and conduct discovery calls and meetings with prospective clients to understand their requirements.
• Coordinate with internal teams (PR, Social Media, Talent) to develop tailored proposals and pitch decks.
• Prepare and present proposals, service pricing, and scope documents to prospective clients.
• Follow up consistently on outstanding proposals and negotiate terms to close deals.
• Maintain accurate records of revenue potential, proposal value, deal status, and loss reasons in the BD tracker.
• Build and maintain long-term relationships with clients, partners, and industry contacts.
• Stay updated on industry trends, competitor activity, and market opportunities relevant to PR and social media services.
• Report weekly pipeline status, targets, and conversion metrics to the Senior BD Manager.

Requirements

• Minimum 2-4 years of business development / client acquisition experience, with prior experience in a PR, social media, or marketing agency mandatory.
• Strong understanding of agency service models, retainers, and proposal structures.
• Excellent communication, presentation, and negotiation skills.
• Proven track record of meeting or exceeding lead generation and revenue targets.
• Proficiency with CRM tools, Excel/Google Sheets, and pitch deck preparation (PowerPoint).
• Self-driven, organised, and comfortable working against monthly and quarterly targets.
• Bachelors degree in Business, Marketing, Communications, or related field preferred.

What We Offer

• The opportunity to work with a fast-growing, full-service PR and social media agency.
• Exposure to a diverse portfolio of brands and clients across industries.
• A collaborative, target-driven work environment with clear growth pathways.