Senior Business Development Manager

Company Description

Sorta Famous is a PR and communications agency focused on helping brands be seen, heard, and remembered for the right reasons. In a crowded media environment, the team works with clients to clarify their story, reach the right audiences, and build long-term reputations. Services span media strategy, brand positioning, crisis communications, and storytelling, all delivered through a strategic and results-driven approach. The agency values clear communication, thoughtful questioning, and consistent execution, emphasizing meaningful influence over noise or ego.

Role Description The Senior Business Development Manager is a full-time, on-site role based in Mumbai, responsible for driving growth and expanding the agencys client portfolio. This role involves identifying and pursuing new business opportunities, managing the end-to-end sales cycle, and building strong, long-term relationships with brands and partners. The individual will collaborate closely with leadership and account teams to develop proposals, pitch PR and communication strategies, and align client needs with Sorta Famouss services. Day-to-day activities include conducting market and industry research, preparing presentations, negotiating contracts, tracking performance against revenue targets, and providing regular business development reports. The role also includes representing the agency at events and networking opportunities to enhance brand visibility and generate leads.

Qualifications

• Business development and sales skills, including lead generation, pipeline management, and contract negotiation.
• Client relationship management and stakeholder engagement skills, with the ability to build trust and maintain long-term partnerships.
• Strategic thinking and planning skills for identifying growth opportunities, defining go-to-market approaches, and achieving revenue targets.
• Communication and presentation skills, including the ability to craft compelling proposals, pitch complex ideas, and articulate value clearly.
• Experience in PR, communications, marketing, or agency environments, with familiarity in media strategy and brand positioning.
• Strong analytical skills for interpreting market trends, assessing competition, and generating data-driven insights.
• Proven track record in a senior business development or similar role, ideally with regional or national responsibility.
• Bachelors degree in Business, Marketing, Communications, or a related field; an advanced degree is an advantage.
• Comfort working in a fast-paced, collaborative setting and taking ownership of targets and outcomes.
• Ability to work on-site in Mumbai and occasionally attend client meetings, events, and industry gatherings.