Digital Marketing Manager

Job Title: Digital Marketing Manager

Location: Hyderabad, Telangana, India

Type: Full Time

Our Client is seeking an experienced Manager – Digital Marketing (Content Operations & SEO) to lead website content execution, search optimization, and onsite search relevance across a dynamic eCommerce platform. This role combines strategic SEO leadership with handson CMS operations, ensuring content is accurate, discoverable, and aligned with business and brand objectives.

Key Responsibilities

Search Optimization & SEO Strategy

• Own and optimize onsite search performance, including synonym management, relevance tuning, query handling, and zeroresult analysis.
• Establish a structured cadence for search optimization using user behavior insights, analytics, and performance metrics.
• Lead onpage SEO governance, including metadata, headings, internal linking, and content structure to enhance discoverability.
• Partner with technology teams to ensure site architecture and technical SEO best practices are implemented effectively.
• Collaborate with marketing stakeholders to align SEO strategies with campaign and business objectives.

Content Operations & CMS Management

• Manage daytoday CMS operations, including authoring, editing, scheduling, previewing, and publishing web content.

• Maintain website content across pages, campaigns, and categories to ensure accuracy, relevance, and consistency.
• Perform minor HTML and markup updates within CMS components to support SEO, usability, and accessibility standards.
• Act as the content quality gate by conducting prepublish QA checks to ensure compliance with publishing and SEO standards.
• Manage content publishing calendars to ensure timely delivery aligned with business priorities.

Analytics & Continuous Improvement

• Monitor and analyze website performance, including user journeys, search engagement, and conversion metrics.
• Deliver actionable insights to improve content effectiveness, search relevance, and overall site performance.
• Identify opportunities for process improvements, workflow enhancements, and platform optimizations.
• Provide input on CMS and SEOrelated enhancements to improve scalability and efficiency.

CrossFunctional Collaboration

• Work closely with marketing, digital, and technical teams to execute content and SEO strategies.
• Provide backup support for product content, taxonomy, PIM, and DAM activities to ensure team continuity.
• Support crossfunctional initiatives related to content, search, and digital experience improvements.

What Were Looking For

• Handson experience with SAP Commerce Cloud (Hybris) and CMS/SmartEdit content publishing
• Strong expertise in SEO (technical and onpage) and search optimization
• Experience with Solr search tuning and relevance management
• Proven experience in CMS content operations, QA, and publishing workflows
• Strong analytical skills with the ability to interpret data and drive performance improvements

Preferred Qualifications

• Experience within life sciences or biotech industries
• Exposure to PIM, taxonomy, and DAM systems
• Familiarity with digital analytics tools (e.g., Google Analytics, Search Console)
• Experience in search reporting, optimization, and performance tracking

Why This Opportunity

• Opportunity to lead endtoend content and SEO strategy in a complex digital ecosystem
• Blend of strategic ownership and handson execution
• High visibility role impacting customer experience, discoverability, and conversion