Performance Marketing Executive

Job Responsibilities:

• Design, implement, and optimize paid ad campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Conduct A/B testing on creatives, targeting, and formats to enhance campaign performance.
• Monitor, analyze, and report on campaign KPIs such as CTR, CPC, CPA, and ROI, providing actionable insights.
• Work closely with the marketing team to ensure campaigns align with the broader strategy and brand goals.
• Collaborate with the creative and content team to develop compelling ad content
• Work closely with the marketing team to ensure campaigns align with the broader strategy and brand goals.
• Develop and maintain marketing dashboards to track performance metrics across platforms, integrating data from CRM and analytics tools.
• Analyze customer journey data to improve targeting and messaging strategies.
• Manage and allocate advertising budgets effectively to maximize efficiency and results.
• Stay up to date with the latest industry trends, tools, and best practices to ensure the campaigns remain competitive.