Integrated Marketer

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
10-14 years
Karnataka
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Posted over 15 days ago, so the role may have closed. Confirm on the employer's page when you apply, or see similar jobs.

Job Description

    As an Integrated Marketer at our company, you will be responsible for developing and executing innovative, multi-channel marketing programs to drive measurable business impact. Your role will involve strategic planning, integrated campaign management, and measurement & reporting to ensure cohesive brand experiences across global markets.

    Key Responsibilities:

    • Develop and implement integrated marketing strategies aligned with corporate goals and market opportunities.
    • Implement best practices in media, creatives, and campaign execution to maximize ROI.
    • Collaborate with internal stakeholders and external agencies to drive alignment and execution excellence.
    • Plan, execute, and orchestrate multi-channel marketing campaigns with consistent brand voice and unified customer journeys.
    • Define KPIs, monitor campaign performance, and provide actionable insights for continuous improvement.
    • Establish reporting frameworks for tracking marketing effectiveness and ROI across channel campaigns.

    What we are looking for:

    • Experience: 10+ years in marketing with expertise in integrated marketing strategy.
    • Marketing Expertise: Hands-on experience with multi-channel marketing, marketing automation platforms, CRM systems, and ABM.
    • Strategic & Analytical Mindset: Ability to use data and insights to inform marketing strategies.
    • Communication: Ability to influence and collaborate across international teams and communicate effectively with stakeholders.
    • Adaptability & Innovation: Comfortable working in ambiguity and passionate about leveraging new marketing technologies.
    • Industry Knowledge: Experience in B2B marketing, preferably in technology, components, or related fields.
    • Educational Background: Bachelors degree in Marketing, Business, or related discipline; Masters degree is a strong plus.
    • Open to working across time zones.

    Preferred Qualifications:

    • Experience in a global organization with cross-cultural teams.
    • Advanced knowledge of channel strategy, digital marketing landscape, and marketing technology best practices.
    • Strong copywriting, editing, and messaging architecture skills.
    • Proven ability to effectively manage budgets, vendor relationships, and external agencies.

    - Positive attitude, strategic problem-solving skills, and a proactive mindset.,

Skills

ManagementStrategyIntegrated MarketingBudget ManagementChannel StrategyMarketing Automation PlatformsAdaptabilityCampaign ExecutionCustomer Journey MappingB2B MarketingStakeholder CollaborationMultichannel MarketingMarketing Attribution ModelsDigital MarketingData AnalysisABMInnovationCRM SystemsCopywritingMarketing Strategy DevelopmentCommunication

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