Web Content Designer

You will be responsible as a Global Web Editor for creating, editing, and publishing website content across global digital properties. Your role will involve developing compelling, user-focused content while maintaining brand consistency across multiple regions and languages. Working collaboratively with cross-functional teams, you will ensure alignment with business objectives and deliver exceptional user experiences through high-quality web content.

Key Responsibilities:

• Take a practical approach to being highly responsive to change in a fast-paced, evolving environment
• Create and edit effective and optimized digital content to support strategic objectives and user requirements
• Write blog posts and marketing copy to promote products and services
• Plan, create, and edit content that enhances user interaction with products and services
• Balance technical and non-technical language appropriate to specific scenarios and audiences
• Work closely with web professionals like user researchers and UX designers to create new web pages
• Ensure appropriate content is displayed to users in the right place and format
• Support the development of a content strategy for all brands and lead in its delivery
• Optimize written content for SEO to increase organic website traffic
• Create content that is accessible, respectful, and resonant with a global user base
• Monitor web traffic and user engagement metrics
• Conduct user research per user journey and create user personas
• Provide detailed analytics and reporting for the Management team
• Design information across various platforms and mediums that resonates, informs, and engages

Qualifications Required:

• 4+ years of experience in web content creation, editing, or content design
• Understanding of UX and UI design principles
• Excellent written English and IT skills
• Strong CMS experience with the ability to oversee all digital content
• Research, writing, and design thinking skills across various media forms
• Experience in digital content design within a web design team
• Ability to proofread, re-structure, and edit content for maximum engagement

Preferred Qualifications:

• Cultural sensitivity and ability to create inclusive content for a diverse global audience
• Experience in organizations with complex web presences
• Experience supporting marketing strategies for multiple brands
• Proficiency in Google Analytics, social media, and storytelling techniques
• Ability to map user journeys across different channels

- Multilingual capabilities or experience with translated content,