Digital Marketing Executive - Paid Ads

We are looking for a results-driven Digital Marketing Executive Paid Ads with hands-on experience in managing Google Ads and Meta Ads campaigns. The ideal candidate should have prior experience working with a digital marketing agency, handling paid advertising campaigns for multiple clients across different industries.

The candidate will be responsible for planning, executing, monitoring, and optimizing paid campaigns to drive quality leads, conversions, and measurable business results.

Key Responsibilities

• Plan, create, execute, and manage paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram).
• Manage multiple client accounts and campaigns simultaneously, ensuring timely execution and performance.
• Conduct keyword research, audience targeting, competitor analysis, and campaign planning.
• Set up and optimize Search, Display, Performance Max, Remarketing, and Meta lead generation/conversion campaigns.
• Monitor campaign performance, budgets, CPC, CTR, CPL, CPA, ROAS, and conversion rates.
• Continuously optimize campaigns through A/B testing, bid adjustments, audience refinement, ad creatives, and landing page recommendations.
• Track campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking tools.
• Prepare regular campaign performance reports and share actionable insights with clients and internal teams.
• Coordinate with content, design, SEO, and client servicing teams to develop effective ad creatives and campaign strategies.
• Ensure campaigns meet client objectives, performance targets, and allocated budgets.

Required Skills & Qualifications

• 2–5 years of hands-on experience in paid advertising and performance marketing.
• Prior experience working in a digital marketing agency is mandatory.
• Strong practical knowledge of both Google Ads and Meta Ads.
• Experience managing multiple client accounts and campaigns across different industries.
• Good understanding of Google Search, Display, Performance Max, Remarketing, Facebook and Instagram advertising.
• Knowledge of keyword research, audience segmentation, bidding strategies, campaign budgeting, and conversion optimization.
• Familiarity with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Ability to analyse campaign data, identify performance gaps, and implement optimization strategies.
• Strong analytical, communication, and reporting skills.

Preferred Candidate Profile

Candidates currently working or having previously worked in digital marketing agencies, with direct responsibility for managing Google and Meta paid campaigns for multiple clients, will be preferred.