Digital Marketing Manager (SEO & PPC)

We are looking for a highly skilled Digital Marketing Manager with deep expertise in both SEO and PPC to drive performance-led growth. The ideal candidate will be responsible for planning, executing, and optimizing integrated digital campaigns across organic and paid channels. This role demands strong analytical thinking, hands-on execution, and excellent communication skills to manage overseas clients, particularly from the North American (US) market.

Requirements

Core Responsibilities (SEO + PPC Focus):

SEO (Search Engine Optimization)

• Lead end-to-end SEO strategy including on-page, off-page, and technical SEO.
• Conduct comprehensive keyword research, search intent mapping, and competitor benchmarking.
• Optimize website structure, metadata, internal linking, and content for improved rankings.
• Drive content strategy aligned with SEO goals (blogs, landing pages, pillar content).
• Manage off-page SEO including high-quality backlink building and outreach campaigns.
• Perform technical audits (site speed, crawl ability, indexing, schema, mobile optimization).
• Monitor rankings, organic traffic, and engagement metrics; implement continuous improvements.
• Stay updated with search engine algorithm updates and implement necessary changes.

• Plan, execute, and optimize paid campaigns across Google Ads, Bing Ads, and Meta Ads.
• Manage Search, Display, Remarketing, and Performance Max campaigns.
• Conduct keyword bidding strategies, audience targeting, and budget allocation.
• Create high-performing ad copies and oversee creative testing (A/B testing).
• Track and optimize key metrics such as CPC, CPA, CTR, ROAS, and Quality Score.
• Implement conversion tracking using Google Tag Manager, GA4, and other tracking tools.
• Continuously improve campaign performance through data-driven insights.
• Manage and scale high-budget campaigns to maximize ROI.

• Align SEO and PPC strategies to maximize overall digital performance and lead generation.
• Optimize landing pages and funnels to improve conversion rates (CRO).
• Analyze data using tools like Google Analytics (GA4), Search Console, and ad platforms.
• Prepare detailed performance reports and dashboards with actionable insights.
• Collaborate with content, design, and development teams for campaign execution.

• Handle direct communication with overseas clients (primarily US-based).
• Understand client goals, KPIs, and business objectives.
• Present strategies, campaign performance, and optimization plans.
• Participate in regular client calls, reviews, and strategic discussions.

• Advanced SEO (On-page, Off-page, Technical SEO)
• PPC / Paid Marketing (Google Ads, Meta Ads, Bing Ads)
• Keyword Research, Competitor Analysis & Search Intent Mapping
• Google Analytics (GA4), Google Tag Manager, Search Console
• Conversion Rate Optimization (CRO)
• Campaign Strategy, Budgeting & ROI Management
• Strong Communication & Client Handling (US Clients)

• 5–10 years of experience in Digital Marketing with strong hands-on exposure to SEO & PPC
• Proven track record of improving organic rankings and scaling paid campaigns
• Experience working with international clients, preferably North American markets
• Strong analytical mindset with data-driven decision-making ability
• Excellent verbal and written communication skills
• Ability to manage multiple campaigns and deadlines efficiently

• Google Ads Certification / SEO Certifications
• Experience with tools like SEMrush, Ahrefs, Screaming Frog
• Agency experience is highly preferred

• A performance-driven mindset with a focus on measurable outcomes
• Ability to balance long-term SEO growth with short-term PPC results
• Strong ownership, accountability, and problem-solving approach

Location: Kolkata

Experience: 5–10 Years

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