Senior Business Development Executive

Sourcemash is looking for a Sr. Business Development Executive who can sit at the intersection of data strategy and revenue generation. This isnt a pure outreach role, its for someone who can work hand-in-hand with our data team to sharpen who we target, own the end-to-end lead generation engine and then carry qualified leads through to conversion. Youll be equally comfortable defining an Ideal Customer Profile (ICP) on a spreadsheet and getting a prospect on a call to close.

What Youll Own:

1. ICP Definition & Data Optimization (with Data Mining Team)

• Partner directly with the data mining team to define, test and continuously refine Ideal Customer Profiles.
• Build a feedback loop: which mined leads actually convert vs which dont and feed that back into sharper targeting.

2. Lead Generation Strategy & Execution

• Design and own the full lead generation plan - channels, cadence, messaging angles and sequencing (email, LinkedIn, cold calling, events, referrals, as applicable).
• Track and report on pipeline metrics (volume, response rate, meeting-booked rate, cost/lead) and adjust tactics based on whats working.
• Coordinate with marketing/content resources where campaigns need supporting collateral (case studies, decks, LinkedIn content).

3. Lead Conversion & Deal Progression

• Take qualified leads from first contact through discovery calls, pitch, and into the sales pipeline.
• Prepare and deliver client-specific pitches and proposals in coordination with delivery leadership.

Must-haves:

• 3–6+ years in B2B business development / inside sales, ideally in IT services, staffing or enterprise s software.
• Demonstrated experience building or refining an ICP - not just working off a pre-built list.
• Comfortable working directly with data/analytics-oriented teams; can speak the language of both sales and data.
• End-to-end ownership mindset: can plan a lead-gen campaign, execute it personally and carry results into conversion - not someone who hands off after MQLs.
• Strong written communication - concise, no filler, calibrated tone by seniority (cold outreach that doesnt read like a template).
• Comfortable with outbound-heavy, fast-paced environments and shifting priorities.

Nice-to-haves:

• Prior exposure to Salesforce, Snowflake, Adobe Commerce, or enterprise IT staffing/delivery sales cycles.
• Experience with data enrichment/mining tools (Apollo, ZoomInfo, Clay, or similar) and CRM systems.
• Track record selling into US/UK enterprise or mid-market accounts.