Product Research Marketing

Department Icon Digital Marketing/Marketing
98+ Applicants
Posted: 7 months ago
8-13 years
Pune
work from office

Posted: 7 months ago
|
Applicants: 98+
Job Description
About Company
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Job Description

Position description: Competitor information and market intelligence Identify new business opportunities Consumer Analysis Propel Future Business Growth


Primary Responsibilities:

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  • Carry out regular market scan and market assessment studies to monitor and forecast technology and business trends in order to identify Collate information on different clients and competitors to carry out competitive intelligence studies to identify competition and market trends and gain first mover advantage Analyze consumer demographics preferences and needs to prepare reports which will facilitate marketing teams Prepared detailed market reports detailing out upcoming models new OEMs and changes in the industries Identify future technology potential of different OEMs 2W 4W CVs and identify appropriate targets Gather OEM new model information from different Account managers and prepare and share consolidated report Scan new emerging technology and create detailed report Identify forums of interest of customers where potential branding and promotional activities can be carried out

Skills

Market IntelligenceMarket ResearchAutomotiveCompetitor AnalysisMarket AnalysisProduct Research MarketingMarketingIntelligenceBrandingMarketing

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About Company

For over six decades, Spark Minda (erstwhile MINDA Group) has a major presence in the Global Automotive Industry and is one of the leading manufacturers of automotive components for the OEMs. The US $645 Million Group, with a workforce of more than 17,000 is catering to the leading Passenger Vehicle, Commercial Vehicle, Motorcycle & Scooter, Off-road Vehicle & Tier 1 Manufacturers in India with presence in Germany, Poland, Czech Republic, Mexico, China, Indonesia, Vietnam, Uzbekistan, and Japan. We also serve to aftermarket segment in India through a strong dealer distributorship of about 500 dealers. For the technological edge, we have a dedicated R&D facility and collaborations with the pioneers and leaders of the automobile industry. For assimilating the latest technologies, Spark Minda has entered into strategic alliances and technical collaborations with leading international companies and acquired businesses across the globe. This has provided Spark Minda with the cutting-edge in product design and technology to meet strict international quality standards. The Group companies are accredited with QS 9000, ISO-14001, and TS Certification. We are one of India's leading manufacturers of automotive components – Electronic & Mechanical Security Systems, Die Casting, Key Solutions, Telematics, ITS & IoT, Wiring Harnesses, SRC’s, Components, Instrument Clusters, Sensors, Interior Plastics that caters to all major two, three, four-wheeler, commercial, off-road vehicle manufacturers in India & Overseas. The products are well accepted worldwide, both within OEMs and the Aftermarket.
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Important dates & deadlines?

Application Deadline

11 Dec 25, 06:20 PM IST

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