Brand Partner

We are looking for someone who has lived close enough to crypto, Web3, digital assets, exchanges, communities, and internet culture to understand that this category is not just about technology — it is about belief, behaviour, trust, speculation, fear, ambition, and culture.

We are not only looking for experience, but for expertise that emerges from talent, intent, curiosity, and finishing skills.

You should be someone who is desperately curious and naturally gravitates towards the deconstruction of ideas, people, markets, communities, and culture.

• A serious passion to ask why and define the what.
• A working understanding of crypto, Web3, exchanges, wallets, tokens, trading behaviour, DeFi, creator/investor communities, and the broader digital asset ecosystem.
• A basic understanding of consumer behaviour, a covert love for numbers, and very strong presentation skills.
• The ability to synthesise information, interpret market signals, and make complex ideas concise and usable.
• The ability to understand both mainstream audiences and crypto-native communities.
• A strong grasp of how trust, credibility, education, hype, and risk shape communication in the crypto category.
• An unhealthy obsession or romanticised passion for one thing in life — or many.
• The ability to lead cross-functional teams within Sparkt and across client teams.

• Write sharp and focused briefs covering product, audience, behaviour, category context, market insight, and communication opportunity.
• Research crypto markets, user behaviour, community conversations, competitor narratives, exchange communication, creator content, and category trends.
• Mine insights from culture, data, community behaviour, search, social platforms, and crypto-native spaces.
• Translate complex crypto, trading, investment, and Web3 concepts into clear, compelling communication inputs.
• Develop creative solutions with strategy, creative, content, design, production, and technology teams.
• Conduct channel and platform analysis across search, social, communities, influencers, content platforms, and crypto-relevant ecosystems.
• Lend insight to the creative team and help moderate the creative development process.
• Lead client engagements and deliveries with both strategic clarity and operational ownership.
• Help brands communicate in a way that is sharp, credible, compliant, culturally aware, and commercially useful.

• Prior experience working with crypto, Web3, fintech, exchanges, trading platforms, digital assets, blockchain products, or crypto communities.
• Deep interest in behaviour, culture, technology, money, markets, and internet-native communities.
• Strong analytical skills, curiosity, and a genuine interest in people.
• Ability to decode market signals, audience sentiment, category narratives, and competitor positioning.
• Shrewd common sense and excellent communication and presentation skills.
• Ability to think strategically and deconstruct briefs.
• Ability to work with market research, platform data, social listening, search behaviour, community conversations, and category intelligence.
• Team-working skills with the ability to listen, lead, and be sensitive to both creative and business needs.

• Comfort with ambiguity, speed, and the evolving nature of the crypto category.