Manager - Social Media & Marketing

Manager Social Media & Digital Marketing

Company: Speciality Restaurants Ltd.

Location: Andheri West, Mumbai (Corporate Office)

Experience: 5–8 Years

Industry Preference: Hospitality / F&B / Retail

Employment Type: Full-Time

Key Skills (For Search Optimization)

Social Media Marketing, Digital Marketing, Meta Ads, Google Ads, Performance Marketing, Instagram Marketing, Influencer Marketing, Brand Management, Campaign Management, Content Strategy, ROI Optimization, Marketing Analytics, Hospitality Marketing, Online Reputation Management

Job Summary

Speciality Restaurants Ltd. is looking for a dynamic and performance-driven Manager – Social Media & Digital Marketing to lead digital brand strategy and execution across our portfolio of restaurant brands. The candidate will be responsible for driving online engagement, customer acquisition, campaign ROI, and brand visibility.

Roles & Responsibilities

Social Media Management

• Develop and execute platform-specific strategies (Instagram, Facebook, LinkedIn, YouTube).
• Plan and manage monthly content calendars.
• Drive engagement, follower growth, and brand recall.
• Monitor trends and implement real-time marketing initiatives.
• Track performance metrics and prepare monthly reports.

Performance & Paid Marketing

• Plan and execute paid campaigns on Meta and Google platforms.
• Optimize budgets to maximize ROI and conversions.
• Run location-based campaigns to increase footfall and online orders.
• Manage aggregator marketing (Swiggy, Zomato promotions).

Brand & Creative Coordination

• Coordinate with creative agencies for content, photoshoots, and ad creatives.
• Maintain brand consistency across all communication channels.
• Supervise content creation including reels, graphics, and copy.

Influencer & Reputation Management

• Identify and collaborate with influencers and food bloggers.
• Monitor and manage online reviews and customer feedback.
• Support PR and event-based marketing initiatives.

Reporting & Analytics

• Analyze campaign data using digital tools.
• Present insights and suggest optimization strategies.
• Benchmark performance against competition.

Candidate Profile

• Graduate in Marketing / Mass Communication (MBA preferred).
• 5–8 years of hands-on experience in Digital & Social Media Marketing.
• Strong expertise in Meta Ads & Google Ads.
• Experience in Hospitality / Restaurant / Retail marketing preferred.
• Strong analytical skills with data-driven decision-making ability.
• Excellent communication and coordination skills.

CTC

Competitive and as per industry standards.

Expected salary benchmarking for Mumbai market