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Job Description
Role Overview :
- This is a leadership role responsible for driving performance marketing, brand strategy, and lead generation at scale across India.
Key Responsibilities :
- Lead and optimize digital performance campaigns (CPC, CPL) across Google, Meta, and affiliate platforms.
- Drive high-quality lead generation aligned with business objectives.
- Plan and execute ATL campaigns (TV, Radio, Print, Outdoor) across regions.
- Design and implement BTL campaigns for on-ground engagement.
- Oversee SEO, SMO, and digital content strategy.
- Manage brand reputation across social and review platforms.
- Ensure consistency and quality of all branding and marketing collateral.
- Collaborate with and manage creative, digital, and PR agencies.
- Analyze market trends, customer insights, and competition.
- Track KPIs, optimize performance, and report marketing ROI to leadership.
Candidate Profile :
- MBA in Marketing / Advertising / Mass Communication from a reputed institute.
- 10-15 years of hands-on experience in core marketing roles.
- Strong expertise in performance marketing and ATL/BTL campaigns.
- Proven track record in lead generation and campaign optimization.
- Strong analytical, leadership, and stakeholder management skills.
- Creative mindset with attention to brand aesthetics.
Skills
MarketingDigital MarketingMarketing HeadCampaign ManagementAdvertisingSEM / SEOSocial MediaAffiliate MarketingAdvertisingBrandingContent StrategyOptimizationMarketingSeoIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
Talent communities are growth enablers and ensures human capitalization. Our business enabling solutions for acquiring successful talent as a design.
Spectral Consultants provide “Talent Acquisition Solutions” to Corporates, Fortune 500 & Global Conglomerates clients in 6 geographies; since year 2002.
Spectral Consultants has over 20 years of specialized experience in acquiring talent for >80 professional global clients in 6 geographies.
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