Manager - Influencer Marketing

Description:

Key Responsibilities:

• Build and manage strong relationships with beauty, skincare, and lifestyle influencersboth micro and macro
• Identify, vet, onboard, and brief influencers for product launches, content series, and seasonal campaigns
• Collaborate with creators to deliver high-performing content across Instagram, YouTube, and emerging platforms
• Ensure timely and quality execution of influencer campaigns that meet engagement, viewership, and conversion goals
• Track performance and optimize campaigns based on engagement rates, saves, shares, views, and ROI
• Work with internal teams (brand, performance marketing, content) to integrate influencer content into broader campaigns
• Stay ahead of creator trends, new platforms, and content formats to keep our brand top of mind
• Build a sustainable influencer pipeline and seeding strategy that combines reach, authenticity, and cost-effectiveness

Who You Are:

• 2-4 years of hands-on experience leading influencer campaigns for premium D2C brands (preferably beauty, wellness, or lifestyle)
• Deep understanding of how to create engaging influencer contentvisually, tonally, and platform-wise
• Strong relationships or prior collaborations with beauty and skincare creators
• Analytical mindset: track performance data, extract insights, and continuously optimize
• Exceptional communication and coordination skillsable to brief and align influencers, videographers, and editors with clarity