Marketing Manager - D2C

Responsibilities:

• Own and execute full-funnel performance campaigns on Meta platforms (Instagram & Facebook), with accountability for CAC, ROAS, and LTV metrics.
• Manage a scaled ad budget (35 Cr+ annually) efficiently with a strong focus on testing, learning, and scaling.
• Lead the creative testing roadmap with internal teams and agency partnersbringing science to the art of paid storytelling.
• Build robust attribution models, performance dashboards, and insight-driven strategies for continuous improvement.
• Collaborate with:
• Creative partners to develop scroll-stopping ad content
• Marketplace teams to drive cohesive customer journeys from ad to checkout on platforms like Amazon & Nykaa
• Proactively identify growth opportunities across audiences, formats, placements, and funnel stages.

Qualifications:

• 1-4 years of performance marketing experience, preferably in D2C or high-growth consumer brands.
• Proven expertise in Meta/Instagram advertising - must have handled budgets of 35 Cr+ per annum.
• Strong analytical mindset with high proficiency in metrics, dashboards, A/B testing, and performance loops.
• Demonstrated ability to work across teams and manage multiple stakeholders.
• Self-starter with high drive, problem-solving ability, and learning agility.
• Prior experience in beauty or skincare is a strong plus, but not mandatory