Spice Money - Marketing Head

Job Title: Marketing Head

Location: Noida

Experience: 10 - 15 Years

Our Story:

Founded in 2000 by Dilip Modi, Spice Money Limited is India's leading rural fintech company, headquartered in Noida and operating as a subsidiary of DiGiSPICE Technologies Limited, a publicly listed entity. The company is driven by a strong mission to accelerate financial inclusion and empower the underserved "Bharat" through technology-enabled financial services.

With a network of 1.6+ million Adhikaris across India, the company enables last-mile access to essential services including AEPS cash withdrawal and deposits, domestic money transfer, bill payments, insurance, micro-ATM services, credit solutions, travel bookings, account opening, and UPI-led digital payments. Spice Money has consistently introduced industry-first innovations such as a zero-cost Adhikari platform, one of India's largest assisted payments networks, a rural credit marketplace, and Spice Money UPI & Spice Pay wallet to accelerate digital adoption in smaller towns and villages.

Operating across 95%+ pincodes with a team of 1,000+ employees, Spice Money combines the agility of a high-growth fintech with the scale and impact of a nationwide distribution network - creating meaningful economic opportunities and driving the next phase of financial inclusion in India.

The Impact You'll Create:

As the Marketing Head, you will own the overall marketing charter for Spice Money, strengthening the brand and driving business growth across rural and semi-urban India.

• Develop and lead the overall marketing strategy and annual marketing plan aligned with business objectives.
• Build and strengthen Spice Money's brand positioning, proposition and overall brand governance.
• Drive integrated marketing campaigns across digital, social, content, activations and partnerships.
• Develop customer and partner-focused marketing strategies across Adhikaris, merchants and consumers.
• Drive full-funnel growth through consumer insights, segmentation, digital and performance marketing.
• Leverage market intelligence and customer insights to identify growth opportunities and strengthen competitive positioning.
• Own marketing budgets and ensure effective allocation, measurement and ROI.
• Partner closely with Product, Business, Sales and Operations teams to translate business priorities into impactful marketing initiatives.
• Build, mentor and lead a high-performing marketing team and agency ecosystem.

How Will You Contribute:

• Create a strong balance between brand building and measurable business growth, while ensuring consistent brand positioning and governance across all marketing touchpoints.
• Develop differentiated marketing strategies for Bharat, with an understanding of regional and consumer nuances.
• Lead impactful marketing campaigns from strategy to execution and measurement.
• Build marketing capabilities, processes and teams to support Spice Money's next phase of growth.
• Establish clear marketing KPIs and use data to continuously improve campaign effectiveness and ROI.
• Build strategic relationships with relevant marketing, creative and ecosystem partners.

You're A Great Fit If You:

• Have 10 - 15 years of marketing leadership experience, preferably in fintech, payments, consumer technology or technology-led businesses, with experience in an agency environment.
• Have experience across brand, growth and integrated marketing.
• Have experience managing digital, social, content and integrated campaigns.
• Have strong understanding of brand positioning, consumer segmentation and marketing strategy.
• Bring strong commercial orientation with experience managing budgets and measuring marketing ROI.
• Are a strong strategic thinker with excellent stakeholder management and executive communication skills.
• Have demonstrated experience in building and leading high-performing marketing teams.
• Are comfortable operating in a fast-paced environment and combining strategic thinking with hands-on execution.

If you are a strategic and commercially driven marketing leader who can build a strong brand while delivering measurable business growth, join Spice Money and help shape the next phase of financial inclusion across Bharat.