Performance Marketing Specialist

About the Opportunity:

We’re looking for a Performance Marketing Specialist to own and scale SpotDraft’s paid social and paid search engines across Google, Bing, Linkedin, Meta and emerging AI ad channels like ChatGPT. This is not a spend-to-grow role. We expect every dollar to have a reason behind it and a number attached to it. You’ll be measured on pipeline quality and efficiency, not impressions or clicks. If you treat a budget like it’s your own and get energized by squeezing more qualified pipeline out of every campaign, this is it.

Requirements:

• 3+ years of hands-on Performance Marketing experience, with B2B SaaS strongly preferred.

• Deep Google and Bing Ads expertise. You’ve built and managed search campaigns end to end, covering account structure, keyword strategy, bidding, and conversion tracking.

• Exposure to ChatGPT ads or other AI-native ad surfaces. Deep experience isn’t required, but curiosity and a willingness to test early are.

• Proven track record in LinkedIn Ads and B2B Paid Social. You know how to target niche buyer personas, build full-funnel paid social architectures, and drive high-intent demo requests and qualified pipeline

• Budget discipline. You have a track record of improving CAC and cost per qualified opportunity, and you know when to cut spend as well as when to scale it.

• Analytical rigor. You’re comfortable with attribution, funnel metrics, and tying paid spend to pipeline and revenue, not just MQLs.

• AI literacy. You use modern tools (Claude, ChatGPT, etc.) to speed up analysis, ad copy testing, and reporting.

What you’ll own:

• Paid Search: Plan, launch, and optimize Google and Bing campaigns targeting legal, legal ops, and procurement buyers.

• Paid Social: Build, run, and scale targeted LinkedIn and Meta campaigns aimed at legal, legal ops, and procurement personas to drive high-intent demo requests and qualified pipeline.

• AI Ad Channels: Run structured, controlled tests on ChatGPT ads and similar emerging platforms, and recommend where to double down.

• Budget Management: Allocate and pace spend against clear targets, report on efficiency, and reallocate quickly based on what the data shows.

• Experimentation: Run disciplined A/B tests on keywords, ad copy, landing pages, and audiences. Every test should have a hypothesis.

• Measurement & Reporting: Own conversion tracking and attribution hygiene, and give leadership a clear view of spend, pipeline, and ROI.

• Cross-functional Partnership: Work with Content, Product Marketing, and Sales to sharpen messaging and close the loop on lead quality.

Why SpotDraft?

• Brilliant teammates—Work with some of the sharpest minds in legal tech.

• Expand your network—Interact with top founders, investors, and industry leaders.

• Real impact—Take ownership of projects and see your work in action.

• Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

Our Core Values

• Our business is to delight Customers

• Be Transparent. Be Direct

• Be Audacious

• Outcomes over everything else

• Elevate each other

• Be Passionate. Take Ownership.

• Be 1% better every day

All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.

*SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status