Automation Specialist

We're Hiring: Marketing Automation Specialist

Dubai | Full-time | Springfield Properties

Springfield Properties has specialized in off-plan and under-construction real estate in the UAE since 2008. We're now looking for someone who is part builder and part marketer: a person who can use AI to make our systems faster, smarter and more effective.

We are seeking a technology-driven Marketing Technology Specialist to manage, implement, and optimize the company's marketing technology platforms and digital solutions. The role focuses on integrating AI tools, CRM systems, marketing automation, and digital platforms to improve marketing efficiency, streamline lead management, enhance customer engagement, and support the company's real estate sales objectives.

• Key Responsibilities
• 1. Marketing Technology & AI Integration
• Identify, implement, and manage marketing technology solutions to improve marketing operations.
• Leverage AI-powered tools for content creation, market research, campaign optimization, and marketing analysis.
• Explore emerging technologies and recommend innovative solutions to enhance marketing performance.
• Integrate various marketing platforms and tools to create efficient digital workflows.
• 2. CRM & Marketing Automation
• Manage and optimize CRM marketing functionalities and automated workflows.
• Develop automated lead-nurturing, follow-up, and customer-engagement processes.
• Coordinate CRM integration with digital advertising, website inquiries, and other lead-generation channels.
• Improve lead tracking, distribution, and reporting processes in coordination with the Sales team.
• Identify opportunities to reduce manual tasks through automation.
• 3. Digital Marketing Technology
• Support the implementation and management of digital marketing platforms.
• Manage marketing integrations across websites, landing pages, social media, email, and WhatsApp platforms.
• Monitor tracking tools, conversion pixels, and campaign analytics.
• Ensure accurate data collection and integration across marketing channels.
• 4. Data Analytics & Performance Monitoring
• Monitor marketing technology performance and campaign effectiveness.
• Develop dashboards and reports to track leads, engagement, conversions, and marketing KPIs.
• Analyze marketing data to identify trends, opportunities, and areas for improvement.
• Provide actionable insights to improve lead generation and marketing ROI.
• *5. Cross-Department Coordination
• Work closely with Marketing, Sales, and IT teams to ensure smooth implementation of marketing technologies.
• Provide technical support and guidance on marketing platforms and tools.
• Conduct training sessions for employees on relevant marketing systems and technologies.
• Ensure marketing tools and workflows align with the company's operational requirements.
• Qualifications & Requirements
• Bachelor's degree in Marketing, Information Technology, Business Administration, or a related field.
• Previous experience in MarTech, digital marketing technology, CRM administration, or marketing automation.
• Experience working with CRM platforms such as Bitrix24, HubSpot, or Salesforce.
• Knowledge of AI tools, marketing automation platforms, and digital analytics.
• Understanding of digital advertising integrations, lead generation, and conversion tracking.
• Strong technical, analytical, and problem-solving skills.
• Ability to manage multiple technology projects and coordinate with different departments.
• Preferred Technical Skills
• CRM: Bitrix24, HubSpot, Salesforce.
• AI Tools: ChatGPT and other AI-powered marketing solutions.
• Automation: Make, Zapier, and workflow automation tools.
• Analytics: Google Analytics 4, Google Tag Manager, Looker Studio.
• Digital Platforms: Meta Business Suite, Google Ads, social media management platforms.
• Marketing Channels: Email marketing, WhatsApp Business, landing pages, and website integrations.

Please apply using the following link:

https://careers.sfprop.ae/apply/marketing-technology-ai-specialist