Performance Marketing Specialist

Experience: 3+ Years

We are looking for an experienced Performance Marketing Specialist with strong hands-on experience in paid advertising, funnel marketing, audience targeting, creative strategy, testing, and performance analysis.

• The ideal candidate should be able to manage campaigns from strategy and ad creation to optimization, retargeting, analysis, and reporting.
• Key Responsibilities
• Plan and execute full-funnel marketing campaigns across Top, Middle, and Bottom of Funnel.
• Manage and optimize Meta/Facebook & Instagram Ads and Google Ads.
• Build and manage custom audiences, lookalike audiences, retargeting, and remarketing campaigns.
• Develop ad concepts, hooks, copy, creatives, and content ideas from the initial concept to execution.
• Conduct A/B testing of creatives, audiences, messaging, offers, and landing pages.
• Research competitors, target audiences, market trends, and advertising strategies.
• Develop campaigns for brand awareness, lead generation, conversions, and customer acquisition.
• Analyze campaign and funnel performance and identify opportunities for improvement.
• Track key metrics such as ROAS, CPA, CPL, CAC, CTR, CPC, CPM, and conversion rates.
• Prepare regular performance reports with clear insights and recommendations.
• Work with content/design teams to create high-performing advertising content.
• Stay updated with new advertising trends, platforms, tools, and strategies.
• Have a basic understanding of SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).
• Requirements
• 3+ years of hands-on experience in Performance Marketing.
• Strong experience with Meta Ads and Google Ads.
• Strong understanding of full-funnel and performance marketing.
• Experience with retargeting, custom audiences, and audience segmentation.
• Strong understanding of A/B testing and campaign optimization.
• Ability to create and develop ad concepts, copy, and creative strategies.
• Strong analytical and problem-solving skills.
• Experience with competitor research, reporting, and performance analysis.
• Basic knowledge of SEO, AEO, and GEO.
• Data-driven mindset with a strong focus on ROI, conversions, and business growth.