Director - Marketing - B2B SaaS Firm

Director of Marketing - B2B, SaaS - US/UK

Location: India / Hybrid | Experience: 8 - 12 Years | Employment Type: Full-time

About the Role:

We are looking for a strategic yet hands-on Director of Marketing to build and scale the global marketing function for a fast-growing B2B technology company.

You will own growth, demand generation, brand, digital marketing, and pipeline creation, combining creativity with data-driven decision-making to accelerate customer acquisition and revenue. This role offers significant ownership and the opportunity to build marketing capabilities from the ground up.

Key Responsibilities:

• Develop and execute the overall global marketing and growth strategy
• Own end-to-end demand generation and pipeline generation
• Build organic growth through SEO, content, website optimization, social media, and thought leadership
• Lead performance marketing across paid search, social, display, and other digital channels
• Develop high-impact content including blogs, whitepapers, case studies, customer stories, and digital assets
• Drive ABM, email marketing, outbound campaigns, webinars, conferences, and events
• Own marketing analytics, KPIs, dashboards, CAC, ROI, conversion, and pipeline contribution
• Partner closely with Sales, Product, Customer Success, and Leadership to align marketing with revenue objectives
• Build, mentor, and scale a high-performing marketing team
• Own the marketing budget, technology stack, agencies, and external partners
• Strengthen global brand positioning and ensure consistent messaging across customer touchpoints
• Identify market trends, competitive opportunities, and emerging marketing channels to drive growth

Ideal Profile:

• 8 - 12 years of progressive marketing experience, including 3 - 5 years in a leadership role
• Experience in B2B SaaS, technology, or high-growth startups
• Proven track record of driving demand generation, qualified pipeline, and revenue
• Strong expertise across SEO, content, digital, performance, and growth marketing
• Experience building and leading marketing teams
• Strong analytical and commercial mindset with the ability to turn data into growth strategies
• Excellent stakeholder management, communication, and leadership skills
• Experience in event technology / B2B events is a strong advantage
• MBA/PGDBM in Marketing, International Business, or a related discipline preferred

Why This Opportunity:

• Build and own a global marketing function
• Shape the company's growth and demand-generation strategy
• Work closely with senior leadership and cross-functional teams
• Significant autonomy to experiment, build, and scale
• Direct impact on pipeline, revenue, brand, and business growth
• Opportunity to build and lead a high-performing marketing organization

In short:

We're looking for a growth-oriented marketing leader who can think strategically, execute hands-on, build teams, and turn marketing into a predictable revenue engine.