Lead - Demand Generation - Pipeline & Conversion Optimization - B2B SaaS

Demand Generation Lead.

Location: Bangalore (Hybrid) | Experience: 4 - 7 Years | Employment Type: Full-time

We are looking for a Demand Generation Lead to build and scale a global demand engine across North America, Europe, UK, and the Middle East.

This is a strategic, hands-on role focused on pipeline generation, ABM, paid acquisition, campaign performance, and conversion optimization. You will work closely with Sales, Marketing, Partnerships, and Executive Leadership to turn marketing engagement into predictable pipeline and revenue.

What You'll Own:

• Build and execute global demand generation and pipeline strategy.
• Drive ABM, lead generation, paid acquisition, lifecycle marketing, and conversion optimization.
• Own marketing-sourced pipeline, MQL -> SQL -> Opportunity conversion, CAC and campaign ROI.
• Develop targeted campaigns for enterprise accounts, agencies, associations, and key industry verticals.
• Build multi-channel campaigns across digital, content, webinars, partnerships, and events.
• Partner with Sales to improve lead qualification, handoffs, deal velocity, and revenue conversion.
• Manage and optimize Google Ads, LinkedIn Campaign Manager, email automation, retargeting, and landing pages.
• Build dashboards and track performance through HubSpot, Salesforce, GA4, and attribution tools.

What We're Looking For:

• 4 - 7 years of experience in B2B Demand Generation, Growth Marketing, or Performance Marketing.
• Experience in B2B SaaS, technology, or event-tech is highly preferred.
• Proven track record of generating qualified pipeline and revenue, not just leads.
• Strong hands-on experience with ABM, paid media, marketing automation, CRM, and analytics.
• Excellent understanding of B2B buyer journeys, funnels, attribution, and conversion optimization.
• Strong communication, copywriting, messaging, and storytelling skills.
• Comfortable managing multiple campaigns across global markets.
• Self-starter who enjoys high ownership, experimentation, and fast execution.

Why This Opportunity?:

• Own and scale a global demand generation engine.
• Work across multiple international markets.
• High visibility and collaboration with senior leadership.
• Significant autonomy to experiment and build new growth channels.
• Directly influence pipeline, revenue, and business growth.