Marketing & Technology Manager - Aluminium Refractory Industry

Description:

• The Marketing & Technology (M&T) Manager Aluminium will be responsible for driving Product innovation sector, Marketing strategies, and technical support within the Aluminium industry.
• This role ensures alignment between market needs, Product development, and commercial execution by collaborating across Sales, Operations, Customer Service, R&D, and Global Product Management.

Key Responsibilities:

Marketing & Sector Strategy:

• Develop and implement marketing strategies that strengthen brand presence and market share in the Aluminium industry.

• Conduct market research to identify trends, competitor activity, and customer needs to guide Product positioning and commercialization.

• Partner with Sales leadership to align marketing campaigns with growth initiatives and business development plans.

Technology & Innovation:

• Lead the identification, development and implementation of new technologies, products, and services for the Aluminium sector.

• Support Product trials, evaluations, and implementation at customer sites, ensuring solutions deliver measurable value.

Cross-Functional Collaboration:

• Work closely with Sales to provide technical expertise and marketing support during customer engagements, as well as lead customer-related quality investigations

• Partner with Operations to align production capabilities with product innovation and customer requirements.

• Collaborate with R&D and global Product Management to translate customer feedback into innovative solutions.

• Coordinate with Customer Service and Data Management teams to ensure seamless support for new product rollouts and sector initiatives.

• Contribute to cross-sector knowledge sharing to leverage best practices across the regional and global organizations.

Customer Engagement & Technical Support:

• Act as a subject-matter expert for aluminium solutions, putting together technical proposals for furnace reline projects, providing technical presentations, training, and demonstrations.

• Collaborate directly with key customers to optimize product performance and uncover opportunities for improvement.

• Deliver sector insights and performance updates to internal and external stakeholders.

Financial & Performance Contribution:

• Support pricing strategies and profitability analysis for aluminium sector products.

• Track and report on product portfolio performance, market penetration, and return on innovation.

• Contribute to sector forecasting and budget planning alongside Sales and Finance teams.

Qualifications:

• 5+ years of experience in Product management, Marketing, technical support or technical sales within Aluminium industry or Aluminium-related Refractory industries (preferred).
• Proven track record of engagement in Furnace reline projects, as well as launching and commercializing new Products or technologies.
• Strong analytical and problem-solving skills, with the ability to translate data into actionable strategies.
• Demonstrated ability to collaborate across Sales, Operations, R&D, and Customer Service.
• Excellent communication, presentation, and customer-facing skills.

Skills & Competencies:

• Knowledge of Refractory materials and consumable Products (e.g. Fluxes, Filters, Graphite consumables for degassing, Casting table consumables, Coatings, Patching mastics, etc.) for Aluminium industry required.
• Close familiarity with Furnace lining materials and solutions, ability to put together Furnace lining technical proposals are plus.
• Product innovation and lifecycle management.
• Market analysis and competitive intelligence.
• Cross-functional collaboration and project leadership.
• Strong technical and commercial acumen in the Aluminium sector.
• Customer engagement and technical presentation skills.
• Strategic planning with execution focus.