Senior Product Marketing Manager - SaaS

Senior Product Marketing Manager

Location: Bengaluru, India (Work from Office - 5 days a week)

We're seeking an experienced Senior Product Marketing Manager to drive our B2B SaaS growth in the USA market. If you're a startup veteran with 6-12 years in performance marketing, ABM, funnel optimization, GTM strategy, product positioning, and campaigns, we want you!

You'll be responsible for crafting compelling messaging, leading GTM launches, and executing impactful campaigns to accelerate market adoption. This role demands a strategic thinker who thrives in a fast-paced environment and has a proven track record of delivering measurable results.

Responsibilities:

• Develop product positioning and messaging for the US market.
• Lead GTM strategy and execution for new products/features.
• Drive results through performance marketing and ABM campaigns.
• Optimize the marketing funnel for improved conversions.
• Create impactful sales enablement materials.
• Conduct market intelligence and competitive analysis.
• Manage and analyze integrated marketing campaigns.

Requirements:

• 6-12 years Product Marketing experience in a B2B SaaS startup.
• Primary experience managing the USA region.
• Mandatory expertise in performance marketing, ABM, funnel optimization, GTM, product positioning, and campaigns.
• Strong analytical and communication skills.
• Ability to thrive in a dynamic startup environment.