Marketing Head - Product Marketing - Fixed Broadband Business

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We are seeking an experienced Marketing Head - Product Marketing to lead the product marketing function for our Fixed Broadband business. The incumbent will be responsible for driving product strategy, pricing, go-to-market initiatives, campaign execution, and market growth while enhancing customer acquisition, retention, and revenue. The ideal candidate should possess extensive experience in the ISP/Telecom industry, with strong expertise in Fixed Broadband products, commercial strategy, and regional market dynamics.

Key Responsibilities:

• Develop and execute the product marketing strategy for Fixed Broadband (FTTH) services across assigned markets.
• Design and implement competitive pricing strategies based on market trends, customer insights, and business objectives.
• Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches, tariff revisions, promotional offers, and service enhancements.
• Conceptualize and execute customer acquisition, retention, and upsell campaigns to drive subscriber growth and revenue.
• Analyze competitor offerings, market share, customer behavior, and industry trends to identify business opportunities.
• Develop attractive broadband bundles by integrating internet plans with value-added services and partner offerings.
• Collaborate with Sales, Digital Marketing, Technology, Customer Experience, and Operations teams to ensure successful product commercialization.
• Monitor product performance, campaign effectiveness, subscriber growth, ARPU, churn, and profitability, and recommend corrective actions.
• Drive regional marketing initiatives by adapting product propositions to local market requirements and competitive scenarios.
• Ensure timely execution of marketing programs aligned with business goals and revenue targets.
• Familiarity and experience in Digital / On-line / Social Media marketing is a MUST.

Desired Candidate Profile:

• Minimum 10 years of overall experience, with at least 5 years in Product Marketing within the Fixed Broadband/ISP industry.
• Proven experience in Fixed Broadband pricing strategy and tariff management.
• Hands-on experience in planning and executing marketing campaigns for Fixed Broadband services.
• Strong exposure to market share analysis, competitive benchmarking, product bundling, and GTM execution.
• Experience in regional or circle-level product marketing will be highly preferred.
• Strong commercial acumen with excellent analytical and strategic thinking capabilities.
• Ability to work in a fast-paced, cross-functional environment and manage multiple stakeholders.
• MBA (Marketing) or equivalent qualification preferred.