Digital Marketing Executive / Manager

Job Summary

We are looking for a result-driven Digital Marketing Professional to spearhead our online branding and lead generation campaigns. You will plan, execute, and optimize digital marketing strategies tailored to property launches, ongoing residential developments, and commercial spaces. The ideal candidate understands the real estate buyers journey, local market dynamics (such as the booming corridors in and around Hyderabad), and how to deliver cost-effective, high-intent leads to the sales team.

Key Responsibilities

Lead Generation & Paid Advertising (PPC)

• Plan and manage high-performance paid campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
• Run targeted lead-generation campaigns for new property launches, open houses, and special offers.
• Optimize Cost Per Lead (CPL) and track conversion metrics daily.

• Manage property portal listings and performance on platforms like Magicbricks, 99acres, and Housing.com.

Search Engine Optimization (SEO) & Content

• Execute on-page and off-page SEO strategies to improve organic visibility for local real estate keywords.
• Oversee blog content, landing page copy, and email marketing workflows to nurture prospective buyers.
• Coordinate with graphic designers and video editors to create engaging walk-through reels, project teaser videos, and ad creatives.

Social Media & Brand Management

• Maintain active, professional profiles across Instagram, Facebook, and LinkedIn.
• Showcase customer testimonials, construction milestone updates, and neighborhood spotlights to build trust.

Analytics & Sales Coordination

• Set up tracking mechanisms using Google Analytics, Meta Pixel, and Search Console.
• Integrate landing pages and social lead forms directly with the company CRM.
• Analyze weekly/monthly performance dashboards (CPL, ROI, conversion quality) and present insights to management.
• Coordinate regularly with the pre-sales/sales team to evaluate lead quality and refine targeting criteria. [1, 2]

Requirements & Skills

• 2 to 4 years of hands-on digital marketing experience, preferably within real estate, infrastructure, or property tech.

• Strong command over Google Ads Manager, Meta Business Suite, and Google Analytics.
• Familiarity with landing page builders (Instapage, Unbounce, or WordPress) and CRM integration.
• Excellent analytical mindset with a strong grasp of performance metrics (CPL, CPA, ROI).
• Bachelor's degree in Marketing, Communications, or a related field.