Marketing Head

Role & responsibilities

Strategic Marketing & Branding

• Develop and execute 360-degree marketing strategies for real estate projects.
• Build and strengthen brand positioning and brand storytelling across all channels.
• Ensure consistent brand communication aligned with company vision and project positioning.
• Drive innovative marketing initiatives to enhance brand visibility and market recall.

Agency & Vendor Management

• Manage and coordinate with creative, media, digital, and PR agencies.
• Evaluate agency performance and ensure deliverables meet quality and ROI expectations.
• Negotiate contracts and manage marketing budgets effectively.

Project Awareness & Campaign Execution

• Develop marketing strategies based on project positioning, target audience, and market trends.
• Plan and execute project launches, site events, channel partner meets, and promotional events.
• Ensure effective on-ground branding and marketing collaterals.

Media Planning & ROI Management

• Develop data-driven media plans across ATL, BTL, and digital platforms.
• Monitor campaign performance and optimize spends to achieve maximum ROI.
• Track and analyze key marketing metrics and reporting.

Digital Marketing & Lead Generation

• Lead digital initiatives including SEO, SEM, social media, performance marketing, and automation.
• Develop lead generation campaigns and optimize conversion funnels.
• Ensure effective CRM integration and lead tracking.

Public Relations & Corporate Communication

• Manage PR activities including press releases, media relations, and brand visibility.
• Oversee corporate communication and reputation management.
• Build strong relationships with media and industry stakeholders.

Content Development & Communication

• Oversee development of compelling content, brochures, presentations, and digital assets.
• Ensure impactful storytelling to highlight project USP and brand value.
• Maintain consistency in messaging across platforms.