Product Marketing Associate

As a Product Marketing Associate at Stake, you will support the development and execution of product marketing strategies to drive adoption, engagement, and retention. You will collaborate closely with cross-functional teams, including Product, Content, Growth, and Sales to develop compelling positioning, messaging, and go-to-market strategies for new and existing features. We are looking for a naturally user centric and creative, data-driven marketer passionate about real estate, fintech, and storytelling!

You ll work directly with the Product Marketing Manager and closely with the wider Marketing team and Product Leadership.

• Product Messaging & Positioning
  • Assist in crafting compelling messaging and value propositions for Stake product lines and features
  • Ensure product messaging aligns with customer pain points, competitive positioning, and key business goals
  • Support the development of positioning statements, messaging frameworks, and product narratives that resonate with target personas
• Go-to-Market Strategy & Execution
  • Assist in planning and executing go-to-market strategies for new and core product features across Stake product lines (ie. International and Saudi)
  • Work closely with Content and Growth teams to develop launch campaigns that leverage Stake s go-to-market playbooks
  • Conduct retrospectives with the Product Marketing Manager after key launches to assess performance and optimize future strategies
• Lifecycle Marketing & Comms
  • Support on and own the execution of lifecycle marketing campaigns where required, consisting of email, push notifications, and in-app messaging
  • Develop, write, and refine copy and messaging for key lifecycle marketing campaigns and one-off broadcast communications
  • Utilise Stake s CRM tool to manage, execute, and optimize automated and one-off marketing campaigns
  • Analyse campaign performance metrics to continuously refine and improve campaign effectiveness
• Product Discovery & Market Research
  • Conduct user interviews, review survey responses, customer comms and online reviews to uncover new problems to work on and generate fresh ideas
  • Leverage our internal Data team, product analytics stack, and A/B platform to continuously uncover new insights and key user behaviors
  • Investigate problems deeply by analyzing customer feedback, exploring the competitive landscape, and understanding stakeholder requirements
  • Support in the creation of Stake s ideal customer personas to optimize messaging and user experience
• Sales Enablement
  • Support in the development of sales enablement materials, including pitch decks, one-pagers, FAQs, and training sessions

• 3+ years of product marketing experience, growth marketing, or other related area within marketing for a B2C fintech, technology company or other start up
• Bachelors degree in Marketing, Business, or a related field is preferred
• Excellent fluency in English, with strong capabilities in both written and verbal communication. Proficiency in Arabic is preferred, but not required
• Demonstrated entrepreneurial mindset with a scrappy and proactive approach, showcasing a proven track record as a self-starter
• Strong understanding of growth marketing principles, including strategies for user acquisition, engagement, retention, and metrics-driven performance analysis
• Able to synthesize complex product features into clear, compelling messaging
• Hands-on experience in conducting user interviews, setting up surveys and usability tests, with the ability to extract actionable insights to inform marketing strategies and messaging
• Familiarity with CRM, marketing automation, and analytics tools is preferred
• Must be located in Dubai or willing to relocate here

• Hybrid work environment
• Work directly with senior leadership in one of the region s fastest growing start-ups; you will get exposure to all functions at Stake and have the chance to learn from the very best in the space!
• Generous equity compensation; this aims to bring a high degree of ownership into your work. As Stake grows, you grow with it!
• Budget for learning and development; we want Stakers to constantly strive for personal and professional growth
• Best in class end of service savings scheme; through DIFC-sponsored DEWS programme
• Off-sites and regular team events

Stake has a high performance culture where the bar is always rising. We bring on brilliant, ambitious and curious people who see the value in Stake and want to grow with us.