Digital Marketing Manager

Role : Sr Manager Digital Marketing

Location : Andheri (West)

Experience (in years): 6 + years

Brief job description

• Develop and execute comprehensive digital marketing strategies focused on lead generation, customer acquisition and measurable ROI.
• Personally set up, launch, manage and optimize performance marketing campaigns across platforms such as Google Ads, Meta Ads and other relevant digital channels.
• Own campaign execution end-to-end, including campaign structure, audience targeting, keyword/audience research, creatives, budgets, bidding strategies, conversion tracking and ongoing optimization.
• Drive qualified leads through digital channels and continuously optimize campaigns for CPL, lead quality, conversion rates and overall marketing efficiency.
• Monitor the complete digital lead funnel from campaign to conversion and identify opportunities for improvement.
• Develop and test landing pages, ad creatives, messaging, audiences and campaign strategies to improve conversion rates.
• Track and report key performance metrics, including spend, leads, CPL, lead quality, conversion rates, CAC/ROI and channel-wise performance.
• Analyze market trends and competitor activity to identify new digital acquisition opportunities.

Requirements :

• 6+ years of hands-on experience in digital marketing and performance marketing, preferably within the real estate industry or another high-consideration, lead generation-driven business.
• Mandatory: Proven first-hand experience setting up and managing performance marketing campaigns in-house.
• Strong hands-on experience with platforms such as Google Ads and Meta Ads, including campaign setup, targeting, budgeting, bidding, conversion tracking and optimization.
• Demonstrated experience running lead-generation campaigns from setup through optimization and lead-quality analysis.
• Strong understanding of digital acquisition funnels, landing pages, conversion optimization, attribution and lead management.
• Proven ability to analyze campaign data and make data-driven decisions to improve CPL, lead quality and conversion rates.
• Experience managing significant digital advertising budgets and demonstrating measurable campaign outcomes.

Critical Selection Criterion

Candidates must have personally set up, launched and managed performance marketing campaigns for lead generation. Experience limited primarily to managing agencies, coordinating with agencies, reviewing agency reports or outsourcing campaign execution will not meet the core requirement for this role