National Sales Manager - Retail

NATIONAL SALES MANAGER - RETAIL | PAN INDIA

About the Role:

We are looking for an experienced, commercially driven and strategic Sales Leader to lead and scale a high-growth Pan-India Retail Business across Modern Trade and General Trade.

This is a senior leadership position with responsibility for driving revenue growth, expanding distribution, strengthening key account relationships, improving commercial performance and building a high-performing national sales organisation.

Position Details:

• Location: Mumbai HO
• Coverage: Pan India
• Reporting to: Director
• Experience: 15+ years
• Industry: FMCG / Food & Beverage / Dairy / Chocolates / Premium Packaged Foods / Gourmet Foods
• Travel: Extensive Pan-India travel

Key Responsibilities:

• Own and execute the Pan-India Retail sales strategy across Modern Trade and General Trade.
• Drive revenue growth, distribution expansion and market development across India.
• Develop and manage strong relationships with national and regional key accounts.
• Lead commercial negotiations and manage trade investments, margins and profitability.
• Develop annual and quarterly sales plans, targets and channel strategies.
• Identify opportunities for new market development, distribution expansion and business growth.
• Monitor sales performance, distribution, productivity and key commercial metrics, and take corrective action where required.
• Strengthen channel execution and ensure effective implementation of sales strategies across regions.
• Lead, mentor and develop the national sales team, building a strong performance-oriented culture.
• Work closely with internal stakeholders to ensure alignment between sales strategy, commercial objectives and business execution.
• Provide regular business reviews, forecasts and market insights to the leadership team.

Candidate Profile:

We are looking for a seasoned sales professional with:

• 15+ years of progressive sales experience in FMCG, Food & Beverage, Dairy, Chocolates, Premium Packaged Foods or Gourmet Foods.
• Strong and proven experience across Modern Trade and General Trade.
• Demonstrated expertise in National Sales, Distribution and Key Account Management.
• Strong commercial acumen with experience in negotiations, trade investments and profitability management.
• A proven track record of revenue growth and distribution expansion.
• Strong understanding of the Indian retail landscape and channel dynamics.
• Excellent leadership, influencing, analytical and relationship-management skills.
• Strong business orientation with the ability to translate strategy into measurable sales results.
• Experience in Premium Food, Dairy, Chocolates, Bakery or Gourmet categories, FMCG will be preferred.
• Willingness to undertake extensive Pan-India travel.