Digital Marketing Manager

Job Summary

We are looking for an experienced and result-oriented Digital Marketing Manager to lead and oversee our digital marketing operations, including content strategy, social media, performance marketing, media buying, affiliate marketing, and search arbitrage. The candidate will be responsible for managing teams, optimizing campaigns, analyzing performance, and driving business growth through effective digital strategies.

Key Responsibilities

• Oversee content creation, scriptwriting, social media strategies, and digital campaigns.
• Plan and manage paid advertising campaigns across Meta, Google, and other platforms.
• Handle media buying, campaign budgeting, audience targeting, and optimization.
• Manage affiliate marketing campaigns, partnerships, and revenue generation.
• Lead and optimize search arbitrage and traffic monetization operations.
• Monitor campaign performance, KPIs, ROI, CPC, CPM, CTR, CPA, and conversions.
• Analyze performance data and prepare regular reports with actionable insights.
• Develop strategies to improve traffic quality, engagement, conversions, and profitability.
• Coordinate with SEO, content, creative, video editing, and performance marketing teams.
• Identify new digital marketing opportunities, trends, and revenue channels.
• Manage team performance, workflow, targets, and campaign execution.

Required Skills & Expertise

• Strong knowledge of Digital Marketing and Performance Marketing.
• Hands-on experience in Meta Ads, Google Ads, and Media Buying.
• Expertise in Affiliate Marketing and Search Arbitrage.
• Strong understanding of campaign analytics, tracking, and performance optimization.
• Experience with budget allocation, ROI analysis, and revenue growth strategies.
• Knowledge of SEO, content marketing, and social media strategy.
• Strong leadership, team management, and decision-making skills.
• Proficiency in Google Analytics, Google Ads Manager, Meta Ads Manager, and reporting tools.

Preferred Candidate

A strategic thinker with strong analytical abilities, leadership skills, and a proven track record of managing digital marketing campaigns and driving measurable business results.