Business Development Executive Sales Closure (B2B Sales)

About Startoon Labs

Startoon Labs Pvt. Ltd. is a medical technology company focused on developing innovative solutions for physiotherapy, rehabilitation and healthcare assessment. Our flagship product, Pheezee, is a technology-enabled diagnostic and assessment device designed to support objective evaluation of movement and muscle activity.

We are looking for a Business Development Executive – Sales Closure who can take qualified business opportunities through the complete sales journey and convert them into successful closures.

Role Summary

The candidate will be responsible for managing qualified leads from initial engagement through product demonstration, follow-up, negotiation and final sales closure.

This is a target-driven B2B sales role, not a pure telecalling or lead-generation position. The ideal candidate should be confident in speaking with decision-makers, understanding customer requirements, presenting solutions, handling objections, negotiating commercials and closing deals.

Key Responsibilities

• Manage the complete B2B sales cycle from qualified lead to final closure.
• Understand customer requirements and identify the right solution based on their needs.
• Conduct and/or coordinate product demonstrations with prospective customers.
• Build strong relationships with decision-makers, institutions and business stakeholders.
• Conduct structured and consistent follow-ups with prospects.
• Handle customer objections and provide appropriate solutions.
• Prepare and communicate commercial proposals and quotations.
• Negotiate with customers while maintaining company pricing and commercial guidelines.
• Convert qualified opportunities into confirmed orders and payments.
• Maintain an accurate sales pipeline and opportunity status in CRM.
• Track every opportunity from demo stage to closure and ensure no qualified lead is lost due to poor follow-up.
• Achieve monthly and quarterly sales/revenue targets.
• Maintain regular reporting on pipeline, demos, follow-ups, conversion and closures.
• Coordinate with internal teams for product demonstration, installation, training and post-sales handover.
• Develop a strong understanding of the Pheezee product, its applications and customer value proposition.
• Identify opportunities for upselling, repeat business and referrals.
• Maintain professional relationships with existing and prospective customers.

Required Qualifications & Experience

• Bachelors degree in any discipline; MBA in Sales/Marketing or Business Development is preferred.
• 2-5 years of experience in B2B sales/business development.
• Proven experience in sales closure and revenue generation.
• Experience managing customers through the complete sales cycle.
• Strong experience in client meetings, product presentations/demos, negotiation and objection handling.
• Experience working with monthly/quarterly sales targets.
• Good understanding of CRM and sales pipeline management.
• Strong verbal and written communication skills.
• Strong follow-up and relationship-management skills.
• Comfortable interacting with senior decision-makers and institutional/business customers.
• Willingness to travel for customer meetings and product demonstrations when required.

Preferred Experience

Candidates with experience in any of the following will be preferred:

• Medical Devices / Healthcare / Diagnostics
• B2B Technology Products
• SaaS / Software Products
• Enterprise Solutions
• Capital Equipment / High-value Products
• Healthcare Institutions / Hospitals / Clinics
• Consultative Sales
• Solution Selling

What We Are Looking For

We are looking for someone who:

• Takes ownership of the complete sales cycle.
• Has a proven record of closing business, not just generating leads.
• Is comfortable working with targets and performance metrics.
• Can confidently conduct customer conversations and product presentations.
• Has strong negotiation and objection-handling skills.
• Is disciplined with follow-ups and CRM updates.
• Is commercially driven and focused on revenue.
• Demonstrates career stability and a consistent track record.
• Can work independently while coordinating effectively with internal teams.

Important Note

This position is primarily focused on B2B sales conversion and closure. Candidates whose experience is limited to telecalling, appointment setting or lead generation without hands-on sales closure experience may not be suitable for this role.