Manager - Rx Marketing - Pharma

Key Responsibilities:

1. RX Marketing Strategy & Planning:

• Develop the annual RX marketing plan and budget aligned with business targets, covering priority specialties, product lines, cities and institutions.
• Segment and target prescribers by specialty, influence and potential; define positioning and value propositions for each product line.
• Track competitor activity, pricing, clinical claims and market trends, and convert insights into marketing priorities.
• Set measurable objectives for each programme and review results with the Head of Marketing and Sales leadership.

2. Prescriber & Specialty Marketing:

• Plan and run specialty-wise campaigns for orthopaedic surgeons, physiotherapists, sports-medicine, rehabilitation and other relevant clinicians.
• Create detail aids, product monographs, clinical brochures, fitting and sizing guides and digital assets for use in doctor and clinic visits.
• Build prescriber communities and engagement programmes, including digital channels, to increase recommendation and repeat usage.
• Capture prescriber feedback from the field and use it to refine messages, tools and product requirements.

3. Medical Education & KOL Engagement:

• Plan a yearly calendar of medical events, including congress participation, symposia, CMEs, workshops and hands-on product training.
• Identify, onboard and manage key opinion leaders and advisory panels in line with company policy and applicable codes.
• Support clinical evidence generation, including case studies, user evaluations, publications and testimonials.
• Develop webinars, e-detailing and scientific content for healthcare professionals and for training Tynor's field teams.

4. Product Portfolio, Launches & Positioning:

• Work with R&D, Quality and Sales on product roadmaps, range gaps and prescriber needs across orthopaedic supports, mobility and rehabilitation products.
• Prepare go-to-market plans for new launches and range extensions, covering messaging, training, materials, pricing inputs and timelines.
• Ensure consistent brand positioning, packaging communication and product claims across channels.
• Evaluate product performance and lifecycle, and recommend actions for under-performing lines.

5. Sales Enablement & Field Support:

• Provide the sales team with presentations, demo kits, objection-handling guides and training modules for prescriber conversations.
• Coordinate product training and certification for field teams, hospital staff and channel partners.
• Partner with Sales to build prescriber target lists and track engagement and conversion through CRM and field reports.
• Support key account and institutional pitches with tailored content and clinical material.

6. Hospital, Institutional & Channel Marketing:

• Support marketing for hospital groups, clinics, rehabilitation centres and institutional buyers, including tender documentation inputs.
• Design programmes with distributors and channel partners that strengthen prescriber reach and in-clinic availability.
• Coordinate with the Ecommerce & OTC Marketing team to keep brand messages and product information consistent across prescriber and consumer channels.
• Contribute to export and international marketing inputs where relevant.

7. Compliance, Ethics & Brand Governance:

• Ensure all promotional material, claims and interactions with healthcare professionals comply with applicable regulations, the UCPMP code for medical devices, and company policies.
• Review marketing content with Regulatory, Quality and Legal teams before release, including claims linked to product registration and labelling.
• Maintain approval workflows, records and audit trails for events, sponsorships, KOL engagements and spend.
• Apply brand guidelines consistently across all prescriber materials and partner-produced content.

Candidate Profile:

• Education: Degree in pharmacy, physiotherapy - MBA/PGDM in marketing preferred.
• Experience: Typically 8 - 12 years of relevant experience in pharmaceutical or healthcare marketing, with at least 3 - 4 years in prescriber-focused product or medical marketing.
• Prescriber Marketing Expertise: Strong experience in KOL engagement, medical education, congress and event management, detailing material and specialty-wise campaigns.
• Business Understanding: Exposure to orthopaedic, rehabilitation or sports-medicine products, hospital and distributor channels, and the Indian medical-device regulatory and ethical environment (CDSCO, UCPMP).
• Analytical Skills: Strong Excel and data-analysis skills; experience with CRM, marketing dashboards and ROI tracking is desirable.
• Communication & Influence: Ability to translate clinical content into clear material, present to senior stakeholders and work closely with Sales, Medical, Regulatory and R&D teams.