Marketing Executive (Fresher)

Role Overview

We are hiring a Marketing Fresher to support our B2B outreach initiatives. The ideal candidate is proactive, research-driven, and eager to learn. Youll focus primarily on LinkedIn-based lead generation and support other marketing coordination efforts.

Key Responsibilities

• Execute LinkedIn outreach to identify and connect with potential leads.
• Personalize and send connection requests and follow-up messages to prospects.
• Research industries, companies, and decision-makers based on predefined criteria.
• Maintain accurate tracking of outreach and responses using spreadsheets or CRM tools.
• Assist in preparing outreach messaging, follow-up templates, and presentations.
• Collaborate with the sales and business development team for lead handovers.
• Conduct competitor and market research to support lead generation strategy.

Requirements

• Bachelors degree in Marketing, Business, Engineering, or a related field.
• Strong communication and interpersonal skills.
• Familiarity with LinkedIn and interest in B2B marketing or tech sales.
• Good research and organizational skills.
• Self-driven, detail-oriented, and collaborative.

Preferred Qualifications

• Engineering background combined with an MBA is a strong advantage.
• Exposure to B2B or SaaS markets is a plus.

What Youll Gain

• Hands-on experience in international B2B marketing and LinkedIn outreach.
• Mentorship from experienced business leaders.
• Opportunity to work with global tech clients and projects.
• Clear growth path in marketing and business development.