Email Marketing Specialist B2B SaaS

Role: Email Marketing Specialist – B2B SaaS

Location: Hyderabad, India

Type: Full-time, In-office

Experience: 1–3 Years

About StepsAI

StepsAI is building AI agents for businesses across websites, Shopify stores, Instagram, WhatsApp, Facebook, and other customer-facing channels.

Our AI agents help businesses answer customer questions instantly, recommend products, capture leads, track orders, book meetings, automate workflows, reduce support load, and increase conversions.

Were an early-stage AI SaaS startup helping businesses transform customer engagement with AI. As we scale, outbound marketing and lead generation will be one of our primary growth channels.

Were looking for an Email Marketing & Lead Generation Specialist who can take complete ownership of our outbound email engine, from prospect research and campaign execution to deliverability, automation, and pipeline generation.

The Role

This isnt a traditional email marketing role focused on newsletters and promotional emails.

Were looking for someone who can build and scale our outbound lead generation engine through cold email, prospect research, email automation, and deliverability optimization.

Youll own the complete outbound email process, identifying the right prospects, building targeted lists, creating high-converting email campaigns, optimizing deliverability, generating qualified meetings, and continuously improving campaign performance.

If youre someone who enjoys experimentation, solving deliverability challenges, and driving measurable business outcomes, this role is for you.

What You Will Own

• Own the complete outbound email marketing strategy and execution.
• Build high-quality prospect lists based on our Ideal Customer Profile (ICP).
• Launch and optimize cold email campaigns for lead generation.
• Generate qualified meetings for the Sales team through outbound email.
• Manage email infrastructure, domain health, and deliverability.
• Build automated email sequences for prospecting and lead nurturing.
• Continuously improve campaign performance through testing and optimization.
• Collaborate with SDRs, Account Executives, and Marketing to improve outbound performance.
• Monitor campaign analytics and identify opportunities for growth.
• Build scalable outbound systems that contribute directly to revenue growth.

Key Responsibilities

Lead Generation & Prospecting

• Research and identify target companies that match our Ideal Customer Profile (ICP).
• Source and verify decision-makers using tools like Apollo, LinkedIn Sales Navigator, Clay, Lusha, RocketReach, and similar platforms.
• Build and maintain high-quality prospect databases.
• Segment prospects by industry, company size, geography, technology stack, and buying intent.
• Continuously enrich and validate prospect data.
• Work closely with the Sales team to improve lead quality.

Email Marketing & Campaign Management

• Plan, create, and execute cold email campaigns.
• Write compelling email copy with personalized messaging.
• Build automated email sequences and follow-up campaigns.
• Conduct A/B testing on subject lines, messaging, CTAs, and campaign structures.
• Optimize campaigns based on engagement and conversion metrics.
• Personalize campaigns at scale using AI and automation tools.

Email Deliverability

• Manage email domains, mailboxes, and sender reputation.
• Configure and maintain SPF, DKIM, and DMARC records.
• Monitor inbox placement, bounce rates, and spam scores.
• Manage email warm-up and domain rotation strategies.
• Maintain email hygiene and suppress inactive or bounced contacts.
• Troubleshoot deliverability issues and continuously improve inbox placement.

Marketing Automation

• Build lead nurturing workflows.
• Create audience segmentation based on behavior and engagement.
• Integrate campaigns with CRM and marketing automation platforms.
• Support lifecycle marketing initiatives.

Analytics & Growth

• Track campaign performance and key marketing metrics.
• Prepare weekly and monthly performance reports.
• Analyze outreach data and recommend improvements.
• Identify new outbound opportunities and growth experiments.
• Research industry trends and competitor outreach strategies.
• Use AI tools to improve campaign efficiency and personalization.

What Were Looking For

• Were looking for someone who understands that successful outbound marketing isnt just about sending emails, its about generating conversations, building trust, and creating revenue opportunities.
• You should enjoy experimenting, solving problems, analyzing campaign data, and continuously improving results.
• Most importantly, were looking for someone who takes ownership, thinks independently, and is accountable for business outcomes.

Requirements

• 1–3 years of experience in Email Marketing, Lead Generation, Outbound Marketing, Growth Marketing, or Demand Generation.
• Hands-on experience managing cold email campaigns.
• Strong understanding of B2B lead generation and outbound prospecting.
• Experience with email deliverability best practices.
• Knowledge of SPF, DKIM, DMARC, sender reputation, inbox placement, and email warm-up.
• Experience building prospect lists and identifying decision-makers.
• Strong copywriting and communication skills.
• Analytical mindset with the ability to optimize campaigns using data.
• Ability to manage multiple campaigns simultaneously.
• Comfortable working in a fast-paced startup environment with high ownership.

Good to Have

• Experience with Instantly, Smartlead, Apollo, HubSpot, Mailchimp, Brevo, Lemlist, or similar platforms.
• Experience using Apollo, LinkedIn Sales Navigator, Clay, ZoomInfo, Lusha, RocketReach, or similar prospecting tools.
• Experience managing multiple domains and outbound email infrastructure.
• Experience with account-based marketing (ABM).
• Knowledge of CRM platforms such as HubSpot or Zoho CRM.
• Familiarity with AI tools like ChatGPT, Claude, Gemini, or Perplexity.
• Experience working in B2B SaaS or technology companies.

Key Traits

• High ownership mindset
• Strong analytical and problem-solving skills
• Excellent written communication
• Detail-oriented and process-driven
• Curious and eager to experiment
• Self-motivated and proactive
• Comfortable taking initiative without constant supervision
• Results-oriented and accountable

Metrics You Should Understand

• Emails Sent
• Open Rate
• Reply Rate
• Positive Reply Rate
• Click-Through Rate (CTR)
• Bounce Rate
• Spam Complaint Rate
• Inbox Placement Rate
• Domain Health Score
• Leads Generated
• Qualified Leads (MQLs/SQLs)
• Meetings Booked
• Lead-to-Meeting Conversion Rate
• Pipeline Generated
• Revenue Influenced by Email Campaigns

You dont need to be a RevOps expert, but you should be comfortable looking at campaign data and identifying where performance can be improved.

What Success Looks Like

First 30 Days

• Understand StepsAIs product, ICP, messaging, and outbound strategy.
• Learn the existing email infrastructure and sales process.
• Launch initial outbound campaigns and understand current performance.
• Become familiar with our prospecting tools and CRM.

First 60 Days

• Independently manage outbound email campaigns.
• Improve deliverability and inbox placement.
• Build high-quality prospect lists.
• Increase qualified meetings generated through email outreach.
• Optimize campaign messaging through A/B testing.

First 90 Days

• Build a scalable outbound email engine.
• Consistently generate qualified pipeline for the Sales team.
• Improve reply rates, deliverability, and campaign conversions.
• Introduce new automation, personalization, and prospecting strategies.
• Become the owner of one of StepsAIs primary lead generation channels.

Why Join StepsAI

AI is transforming how businesses sell, support, and engage with customers. At StepsAI, were building AI agents that help businesses automate customer interactions and accelerate growth.

As our Email Marketing & Lead Generation Specialist, youll own one of our most important growth channels. Youll work directly with the founders, collaborate with Sales and Marketing, experiment with cutting-edge AI and outbound tools, and play a key role in building a scalable revenue engine.

If youre passionate about outbound marketing, lead generation, automation, and growth, and want to make a measurable impact in a fast-growing AI SaaS startup, wed love to hear from you.