Stories Homes - Manager - Marketing

About the Role:

We are looking for a dynamic and result-oriented Marketing Manager to lead brand-building initiatives, retail marketing activities, and digital campaigns. The ideal candidate will be responsible for developing integrated marketing strategies that enhance brand visibility, drive showroom footfall, improve customer engagement, and support overall business growth.

This role requires strong expertise in brand management, digital marketing, campaign execution, vendor coordination, and team leadership.

Key Responsibilities:

Brand Management:

• Develop and implement branding strategies to strengthen market presence and brand positioning.
• Ensure brand consistency across all online and offline communication channels.
• Coordinate with creative agencies, designers, printers, and vendors for marketing collateral and promotional materials.
• Manage showroom branding, visual merchandising coordination, and promotional displays.

Marketing Strategy & Campaigns:

• Plan and execute seasonal campaigns, festive promotions, product launches, and showroom marketing activities.
• Create marketing calendars aligned with sales targets and business objectives.
• Conduct market research and competitor analysis to identify trends, opportunities, and customer preferences.
• Develop customer acquisition and retention strategies to improve brand loyalty and engagement.

Digital Marketing:

• Manage and grow social media platforms including Instagram, Facebook, YouTube, LinkedIn, and Google Business.
• Plan, execute, and optimize paid campaigns across Meta Ads, Google Ads, and other digital channels.
• Coordinate content creation activities including reels, videos, product shoots, and promotional creatives.
• Monitor website performance, SEO initiatives, and online lead generation campaigns.
• Analyze campaign performance using analytics tools and recommend optimization strategies.

Retail & Showroom Promotions:

• Plan and execute in-store branding and promotional activities to enhance customer experience.
• Coordinate exhibitions, local marketing events, and showroom launch activities.
• Collaborate with showroom managers and sales teams to support sales campaigns and promotional initiatives.
• Develop strategies to increase showroom walk-ins, lead conversions, and customer engagement.

Vendor & Agency Coordination:

• Manage relationships with advertising agencies, influencers, photographers, media partners, and printing vendors.
• Negotiate vendor contracts and marketing budgets effectively.
• Ensure timely execution and delivery of all marketing campaigns and promotional materials.

Budget Management:

• Prepare and manage annual and monthly marketing budgets.
• Track marketing spend and evaluate campaign ROI.
• Optimize marketing investments for maximum business impact and efficiency.

Team Management:

• Lead and supervise marketing executives, designers, and digital marketing team members.
• Delegate responsibilities, monitor performance, and ensure timely execution of tasks.
• Conduct regular team meetings, campaign reviews, and performance discussions.

Reporting & Analytics:

• Prepare monthly marketing performance reports and dashboards.
• Analyze campaign effectiveness, customer engagement metrics, and sales impact.
• Present insights, performance reviews, and strategic recommendations to senior management.

Required Skills & Qualifications:

• Bachelors degree in Marketing, Business Administration, Communications, or related field.
• 5-8 years of experience in marketing, brand management, retail marketing, or digital marketing.
• Strong understanding of branding, digital marketing, and retail promotions.
• Experience with Meta Ads, Google Ads, SEO, and social media management.
• Excellent communication, leadership, and vendor management skills.
• Strong analytical mindset with experience in campaign performance tracking and reporting.
• Ability to manage multiple projects and work in a fast-paced environment.

Preferred Skills:

• Experience in retail, lifestyle, consumer goods, furniture, interiors, or showroom-based industries.
• Knowledge of CRM tools, lead generation platforms, and marketing automation tools.
• Creative thinking with a strong eye for branding and customer engagement.

What We Offer:

• Opportunity to work on high-impact branding and retail campaigns.
• Collaborative and growth-oriented work environment.
• Career advancement opportunities and leadership exposure.