Digital Marketing Manager

Marketing Manager SEO Manager/ Digital marketing/ Business Analysis

Location: Chennai, Tamil Nadu, India

About the Role

We are looking for a dynamic and results-driven Marketing Manager SEO & Business Analyst to take complete ownership of Sulekhas global Search Engine Optimization strategy. This role offers an exciting opportunity to define and drive SEO initiatives, enhance organic visibility, and improve user experience by identifying customer needs and market gaps.

You will lead strategic efforts to improve Sulekhas search engine rankings across multiple regions. Working closely with internal stakeholders and regional marketing teams, you will drive content optimization and performance analytics to deliver high-impact results. Your work will span both global and regional levels, covering organic search and related unpaid channels.

Key Responsibilities

• Own and drive Sulekhas global SEO strategy with a customer-first mindset.
• Analyze user search behavior to identify optimization opportunities and customer intent across services and categories.
• Improve listing visibility by implementing robust SEO/SEM strategies tailored for specific regions and customer segments.
• Collaborate with cross-functional teams to plan, develop, and deploy SEO-focused content and technical enhancements.
• Monitor keyword rankings, analytics, and performance metrics to continually refine SEO strategies.
• Act as a subject matter expert (SME) in category research and SEO best practices, supporting internal teams with actionable insights.
• Recommend tools and third-party applications to support SEO initiatives; train stakeholders as needed.
• Stay current with search engine algorithm updates, industry trends, and competitive landscape.
• Use data-driven storytelling to present findings, drive strategy decisions, and measure campaign ROI.
• Manage key components of SEM programs such as bidding strategies, campaign performance, and page content recommendations.
• Partner with internal tech teams to identify and prioritize technical SEO enhancements.
• Promote cross-marketplace collaboration by sharing learnings, insights, and best practices.
• Contribute to broader marketing initiatives by supporting AI/automation-based improvements in search processes.

A Day in the Life

Youll be immersed in a collaborative environment where data, innovation, and customer obsession guide everything we do. From deep-diving into SEO analytics to aligning strategies with regional market teams, every day is about optimizing the discoverability and impact of our services.

About the Team

At Sulekha, were building Indias leading technology-driven matchmaking platform for local services. Our evolution from a local business listings site to a sophisticated last-mile matchmaking ecosystem is fueled by innovation, customer focus, and operational excellence. We work closely with a vast network of Service Partners to deliver high-quality services to customers across India. Our goal: to exceed expectationsevery time.

Basic Qualifications

• 4+ years of hands-on experience in SEO strategy and execution (including technical SEO, content optimization, and link building).
• Expertise in SEO tools such as Google Analytics, Search Console, Ahrefs, SEMrush, Screaming Frog, or similar.
• Solid understanding of technical SEO concepts such as crawling, indexing, and rendering; proven experience resolving SEO audits.
• Strong analytical skills with the ability to derive insights from data and translate them into actionable outcomes.
• Familiarity with international SEO including hreflang implementation and optimization for multilingual/multiregional sites.
• Proven track record of managing multiple SEO projects in collaboration with cross-functional teams.

Preferred Qualifications

• Experience managing SEO for multi-site or international web platforms.
• Deep passion for digital marketing with a focus on organic growth and user experience.
• Demonstrated success in interpreting data and influencing business decisions.
• Proficiency in Excel and/or Tableau/PowerBI (e.g., macros, pivot tables, data visualization).
• Strong communication skills with experience reporting to senior leadership.
• Experience building scalable, cross-functional marketing initiatives.
• Exposure to paid search (SEM) strategy and execution.
• Familiarity with tools like CRM and other marketing platforms.