Employer Branding Lead

Position Summary

The Employer Branding Lead will be part of the Talent Acquisition Consulting team and will lead employer branding initiatives for multiple Global Capability Center (GCC) clients. This role is responsible for developing and executing branding strategies that enhance talent attraction, strengthen employer value propositions (EVP), and improve candidate engagement throughout the hiring lifecycle.

Working closely with Client HR, Talent Acquisition, Marketing, and Business Leaders, the Employer Branding Manager will help build and position GCCs as employers of choice in the Indian talent market.

Key Responsibilities

• Develop and execute employer branding strategies aligned with client hiring goals
• Build and strengthen Employer Value Propositions (EVP) for GCC clients
• Create recruitment marketing content including social media campaigns, employee stories, career pages, videos, brochures, and recruitment collateral
• Manage employer branding across LinkedIn and other digital platforms
• Plan and execute branding initiatives such as hiring campaigns, campus programs, tech events, webinars, and employee advocacy programs
• Partner with recruiters and client stakeholders to improve candidate engagement and candidate experience
• Support new GCC launches through branding, communication, and talent attraction initiatives
• Monitor employer branding metrics and provide insights to improve campaign effectiveness
• Collaborate with internal marketing, design teams, and external agencies to deliver high-quality branding assets

.

Qualifications

• Bachelors degree in Marketing, Communications, Human Resources, Business, or a related fiel
• 7–12 years of experience in Employer Branding, Recruitment Marketing, Talent Acquisition Marketing, or Corporate Communication
• Experience working with technology organizations, GCCs, IT Services, or consulting firms is preferre
• Strong content creation, digital marketing, and stakeholder management skill

Key Skills

• Employer Brand
• Recruitment Market
• EVP Development
• Social Media & LinkedIn Campaigns
• Content Creation & Storytelling
• Candidate Experience
• Event Management
• Digital Marketing
• Stakeholder Management

Key Competencies

• Strategic thinking
• Strong communication and storytelling.
• Creativity and innovation
• Stakeholder management
• Execution excellence
• Data-driven decision making